Brand Tone

Purpose-driven and Activist, Educational and Empowering, Child-friendly and Positive, Ethical and Transparent

Brand Values

• •Diversity and Inclusion
• •Anti-racism and Non-discrimination
• •Social Responsibility
• •Sustainability and Fair Production
• •Empowerment through Education

Best Practices

• •Always connect the products back to the core mission of promoting diversity, inclusion, and anti-racism.
• •Choose words that celebrate differences and empower children and adults to embrace diversity. Avoid jargon and speak directly and honestly.
• •The tone should be positive and hopeful for children, while also being informative and reassuring for adults about the educational and social benefits.
• •Regularly highlight the non-profit aspect and how purchases contribute to charitable projects. This reinforces the brand's commitment and builds trust.
• •Consistently mention the use of sustainable materials and fair production practices to appeal to ethically-minded consumers.

Social Perception

Positive and Purposeful, Educational Resource, Advocate for Change, High Quality & Ethical

Copy Examples

• •Headline: More Than Just Colors. They're a Statement. Body: Our skin tone pencils and crayons help children draw the world as it truly is – diverse and beautiful. Every purchase supports projects fighting racism and discrimination. Color a better future.
• •Headline: See Yourself. See Your Friends. See Everyone. Body: Hautfarben pencils empower kids to celebrate every shade of humanity. Made with love, from sustainable materials, for a more inclusive world.
• •Headline: Draw a Line Against Discrimination. Body: Give children the tools to express themselves and the vibrant diversity around them. 100% of our profits fund projects for equality and tolerance.
• •Headline: The Colors of Us. Ethically Made, Joyfully Shared. Body: From sustainably sourced wood to fair production, our skin tone art supplies are crafted with care for kids and the planet. Teach diversity, one drawing at a time.
• •Headline: Beyond Pink: Real Skin Tones for Real Representation. Body: It's time our art supplies reflected the true spectrum of skin colors. Join us in nurturing a generation that sees and values everyone. All profits for a more equal world.