Brand Tone

friendly, enthusiastic, and community-focused

Brand Values

• •Sustainability
• •Individuality and Creativity
• •Community and Connection
• •Quality and Curation
• •Empowerment/Sharing Knowledge

Best Practices

• •Embrace the "Mother-Daughter Duo" Story: Consistently weave in the personal, family-run aspect of the business. Use "we," "our journey," and share a bit of your personality. This builds connection and trust.
• •Champion Sustainability Authentically: Don't just say you're sustainable; show it. Talk about the impact of choosing preloved, the joy of giving items a new life, and the mindful approach to consumerism.
• •Use Enthusiastic and Inclusive Language: Words like "discover," "treasure," "vibrant," "exciting," and "join us" reflect passion and invite the customer into the Haute Poppy world. Keep the tone upbeat and positive.
• •Highlight Uniqueness and Individuality: Emphasize that your pieces (both preloved and boutique) are curated to help customers express their personal style. Use phrases like "one-of-a-kind," "unique finds," "celebrate your style."
• •Foster Community Interaction: Encourage engagement on social media. Ask questions, respond to comments with the same friendly and enthusiastic tone, and make customers feel like they are part of the Haute Poppy family.

Social Perception

positive

Copy Examples

• •Instagram Post (New Arrival - Preloved): "Spotted: this one-of-a-kind vintage blazer just landed in our Preloved collection! 🌿 Give your wardrobe a sustainable refresh and let its story continue with you. #HautePoppy #SustainableStyle #VintageFinds #SecondhandTreasure #UniqueFashion"
• •Email Subject Line (Boutique Item): "✨ Fresh & Fabulous: New Boutique Arrivals You Won't Want to Miss!" Email Body Snippet: "Hello, style adventurer! Get ready to fall in love with the latest curated pieces in our Boutique collection. Handpicked for their unique charm and quality, these beauties are waiting to help you express your amazing style. Shop new, love forever!"
• •Facebook Ad (General Brand Awareness): "Tired of fast fashion? Join the Haute Poppy family! 👨‍👩‍👧‍👦 We're a mother-daughter team passionate about bringing you unique, sustainable style through our Preloved treasures and curated Boutique finds. Rediscover fashion with us! 👉 [Link to Website]"
• •TikTok Video Concept (Styling a Preloved Item): Visual: Quick cuts showing a preloved dress, then styled in 3 different ways (casual, work, evening). Voiceover (Upbeat, friendly): "Found this gem in our Preloved section! ✨ Watch how we take it from daytime chic to evening glam. Sustainable, stylish, and totally unique – that's the Haute Poppy way! #HautePoppyStyle #PrelovedFashion #StyleHack #SustainableOutfit"
• •Product Description (Reseller Guidance Service): "Ready to turn your passion for fashion into profit? Our Reseller Guidance sessions, led by our experienced mother-daughter duo, will give you the inside scoop on navigating the exciting world of reselling. Learn our secrets, build your confidence, and start your sustainable business journey today! #HautePoppyResellers #Fashionpreneur #SustainableBusiness #ResellerCommunity"