Brand Tone

Helpful and Supportive, Encouraging and Empowering, Practical and Informative, Friendly and Approachable, Knowledgeable and Expert

Brand Values

• •Accessibility
• •Support
• •Empowerment
• •Quality
• •Clarity & Simplicity
• •Partnership

Best Practices

• •Always Prioritize "How-To" and Guidance: Frame content around helping and guiding the customer. Use clear, simple language, avoiding overly technical jargon unless explained.
• •Use Encouraging and Empowering Language: Incorporate phrases that build confidence, like "You can do it," "We'll help you succeed," "DIY made simple."
• •Maintain a Friendly and Approachable Voice: Use conversational language, address the customer directly (e.g., "you," "your project"), and be open to questions. The Dutch phrase "Samen klaren we de klus!" (Together we get the job done!) perfectly encapsulates this – find English equivalents that convey similar teamwork and support.
• •Show, Don't Just Tell, Your Expertise: Back up claims of expertise with clear, practical advice, step-by-step instructions, and readily available support from knowledgeable staff.
• •Focus on Solutions and Benefits: Highlight how Hauster's products and services solve customer problems (e.g., simplifying a complex task, saving time by providing all materials, helping achieve a successful outcome).

Social Perception

Positive (among direct customers), Limited Broader Public Visibility/Recognition, Seen as a Helpful Resource, Trustworthy (for DIY advice and materials)

Copy Examples

• •Website Banner: "Your next DIY project, simplified. At Hauster, we provide all the quality materials and expert guidance you need, all in one place. Let's get it done, together!" (Tone: Encouraging, Supportive, Practical)
• •Social Media Post (Insulation): "Feeling the chill? Insulating your home is easier than you think! 💪 Our step-by-step video guides and complete insulation kits take the guesswork out of it. Warm up your home and save on energy bills! #HausterDIY #HomeInsulation #DIYMadeEasy #SamenKlarenWeDeKlus" (Tone: Empowering, Informative, Friendly)
• •Product Description (EPDM Roofing Kit): "Stop dreading that leaky roof! Our All-in-One EPDM Roofing Kit has everything you need – from the membrane to the adhesive – plus clear video instructions to guide you every step of the way. Become your home's hero with Hauster. Questions? Our klus-experts are just a chat away!" (Tone: Helpful, Confident, Approachable)
• •Email Newsletter Subject: "You've Got This! Weekend Project Ideas & Pro Tips from Hauster 🛠️" (Tone: Encouraging, Inspiring, Supportive)
• •About Us Snippet: "Who needs a handyman when you have Hauster? We believe that with the right tools, quality materials, and a bit of guidance, you can tackle almost any home improvement job. We're not just an online store; we're your dedicated DIY partner, cheering you on every step of the way." (Tone: Empowering, Friendly, Partner-focused)