Brand Tone

Warm & Friendly, Personal & Inviting, Inspiring & Appreciative (of beauty), Trustworthy & Established, Community-Oriented

Brand Values

• •Quality
• •Design & Aesthetics
• •Personal Service & Connection
• •Joy & Well-being
• •Tradition & Reliability
• •Local Community

Best Practices

• •Emphasize "Joy" and "Beauty": Consistently use words like "joy," "beautiful," "lovely," "charming," "inspire," and "delight" to reflect the brand's core promise of enhancing home life.
• •Maintain a Personal, Friendly Voice: Write as if speaking to a friend or a valued member of the community. Use "you" and "your" to address the customer directly and "we" and "our" to reinforce the family/team aspect. Avoid overly formal or impersonal language.
• •Highlight Local Connection & Tradition: Regularly mention Northeim, the "since 1989" heritage, and the "family-run" aspect to build trust and local pride. Use phrases like "your local store" or "a Northeim tradition."
• •Focus on the Curated Experience: Stress that items are "hand-picked," "lovingly selected," or "thoughtfully curated." This reinforces the value of quality and design, distinguishing the store from mass-market retailers.
• •Invite Interaction and Visits: Encourage customers to visit the physical store and experience the products and personal service firsthand. Use calls to action like "Come visit us," "We'd love to help you find...," or "Discover in-store."

Social Perception

Positive Local Reputation, Helpful and Friendly Service, A Place for Discovery, Traditional yet Current, Community Fixture

Copy Examples

• •Making your house a home since 1989. ✨ Discover lovingly selected treasures at Hausfreude Northeim and bring a little more joy into your everyday. Our family is here to help you find that perfect piece! #HausfreudeNortheim #HomeJoy #SupportLocalNortheim
• •Spring has sprung at Hausfreude! 🌷 Fresh new arrivals are here to brighten your space. From elegant vases to charming kitchen helpers – find your new favorite. Come by and let us show you what's new in store! Breite Str. 4, Northeim. #Northeim #HomeDecor #SpringCollection #GiftIdeas
• •Create a Haven of Happiness: It's the little things that turn a house into a sanctuary. A beautifully set table, a cozy corner, a thoughtful gift... At Hausfreude, we believe in the power of beautiful objects to lift the spirit. Explore our latest inspirations for a home that tells your story.
• •Join us this Saturday at Hausfreude Northeim for [Local Event Name]! We're celebrating our wonderful community with [special offer/activity]. For over 30 years, we've loved being your go-to for beautiful gifts and home décor. We can't wait to see you! #NortheimEvents #ShopLocal #FamilyBusiness
• •Welcome to Hausfreude Northeim, where passion for beautiful living has been our family's tradition since 1989. We carefully curate our collection, choosing only items we love and believe will bring joy to your home. More than just a store, we're a place for inspiration and friendly advice.