Brand Tone

Elegant and Sophisticated, Passionate and Artisanal, Aspirational and Celebratory, Helpful and Customer-Focused

Brand Values

• •Craftsmanship & Quality
• •Elegance & Style
• •Individuality & Bespoke Service
• •Customer Satisfaction
• •Passion for Millinery

Best Practices

• •Emphasize Elegance and Sophistication: Consistently use refined and evocative language. Words like "exquisite," "luxurious," "elegant," "sophisticated," "handcrafted," and "bespoke" reinforce the high-end nature of the brand.
• •Highlight Craftsmanship and Quality: Regularly mention the attention to detail, the use of fine materials, and the handcrafted aspect of each piece. This builds trust and justifies the premium positioning.
• •Focus on the Occasion: Connect the products to the special events they are designed for (weddings, races, formal parties). Use aspirational language that speaks to the excitement and significance of these moments.
• •Showcase Customisation and Personalisation: Frequently remind customers about the wide range of colours and bespoke options available, empowering them to find a truly unique piece.
• •Maintain a Warm and Appreciative Voice in Interactions: When responding to comments or reviews, and in direct customer communications (even if automated), adopt a helpful, friendly, and grateful tone, reflecting the positive customer service experiences reported.

Social Perception

A Go-To for Special Occasion Headwear, High Quality and Beautifully Made, Reliable and Trustworthy, Providing Statement Pieces, Offering Variety and Customisation

Copy Examples

• •Elegance handcrafted, just for you. ✨ Discover our latest collection of bespoke fascinators and hats, meticulously designed in London to make your special moments unforgettable. Which enchanting hue will you choose for your next grand occasion? #HatsbyCressida #LuxuryMillinery #RoyalAscot #WeddingGuestStyle #HandcraftedHats
• •Crowning Your Moments with Unforgettable Style. Explore exquisite, handcrafted hats and fascinators by Cressida – the perfect finishing touch for weddings, races, and every elegant affair. [Shop Now]
• •The 'I Do' Moment Deserves a Touch of Cressida. From the Mother of the Bride to the most stylish guest, find your dream wedding headpiece, handcrafted with passion in the heart of London. Over 40 colours to perfectly match your vision. [Explore Wedding Collection]
• •Make a breathtaking entrance. Our statement feather fascinators, like this vibrant creation, are designed to turn heads and spark joy. Handcrafted with the finest materials for your most celebrated occasions. #FascinatorLove #KentuckyDerbyFashion #StatementPiece #HatsByCressida #Occasionwear
• •From our London studio to your unforgettable day! ✨ Each stitch, each feather, placed with passion. Getting this beauty ready for a very special client! 💖 #HandmadeWithLove #MillineryMagic #HatsByCressida #SpecialOccasion #BTS