Brand Tone

friendly, stylish, youthful, and socially conscious

Brand Values

• •Impact/Giving Back
• •Thoughtful Design & Quality
• •Empowerment
• •Style & Self-Expression
• •Practicality & Security

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand voice (e.g., adjectives like "friendly, stylish, youthful, socially conscious," an outline of your "do's and don'ts" for language, preferred emojis, and visual style). Share this with anyone creating content for the brand.
• •Infuse Your Mission Naturally: Weave your "Made for life. Built for impact." message and the Code to Inspire partnership into your storytelling across all platforms, not just as a footnote. Show the "why" behind the brand.
• •Engage with Your Audience Authentically: Respond to comments and messages in a way that reflects your friendly and approachable tone. Use language that resonates with a youthful and style-conscious audience.
• •Prioritize Visual Consistency: Ensure that your product photography, social media graphics, and website design all align with the stylish, vibrant, and youthful aesthetic of the brand. This visual tone reinforces the written copy.
• •Highlight User-Generated Content (UGC) and Testimonials: Share how real customers are using and loving their Hatossa charms. This not only provides social proof but also naturally reflects the brand's style and values through the lens of its community. Ensure UGC aligns with the overall brand image before sharing.

Social Perception

trendy and ethical small business. Customers who purchase the charms seem to appreciate their aesthetic appeal and functionality. The social mission of giving back to education for girls in Afghanistan likely resonates positively with socially conscious consumers. The brand appears to be building a community around stylish and purposeful accessories.

Copy Examples

• •Headline: "Style That Clicks. Impact That Matters. ✨ Shop Hatossa Charms & Empower Girls." Body: "Accessorize your life with Hatossa! Our vibrant phone charms don't just look good; they *do* good. With every purchase, you're helping provide education to girls in Afghanistan. Look cute, feel empowered, make a difference. #Hatossa #StyleWithPurpose #CodeToInspire"
• •Headline: "Oops-Proof Your Phone (in the Cutest Way Possible!) 📱💖" Body: "Tired of those heart-stopping phone drops? Our durable and chic phone charms are here to save the day! Secure your tech, express your vibe, and join our mission to give back. What's not to love? Discover your perfect Hatossa charm today! #PhoneSafety #FashionTech #HatossaImpact"
• •Headline: "More Than Just a Charm. It's a Statement. 🌟" Body: "Your phone is an extension of you – make it shine! Hatossa charms are designed for life and built for impact. Each one helps fund education for girls, turning your everyday accessory into a beacon of hope. Find your style, share the love. #HatossaCharms #AccessorizeForGood #EmpowerHer"
• •Headline: "Lost in Your Bag? Never Again! 😉 Find Your Phone Fast with Hatossa." Body: "That endless rummage for your phone is officially over! Our eye-catching charms make your device easy to spot, saving you precious seconds and a whole lot of frustration. Plus, they add a pop of personality that’s all you. Shop smart, look stylish! #Hatossa #PhoneAccessories #LifeMadeEasy #FunctionalFashion"
• •Headline: "Join the Hatossa Fam! 💖 Style + Heart = The Perfect Combo." Body: "We're more than just a brand; we're a community that believes in looking good and doing good. Our founder, Fru, built Hatossa to create meaningful accessories that make a difference. Grab a charm, join the movement, and help us rewrite futures. #HatossaWorld #CommunityLove #GivingBack #PhoneCharm"