Brand Tone

Helpful and Practical, Approachable and Friendly, Conscious and Caring, Value-Oriented

Brand Values

• •Innovation and Uniqueness
• •Functionality and Practicality
• •Sustainability and Environmental Responsibility
• •Quality and Affordability
• •Customer Satisfaction

Best Practices

• •Don't be afraid of a friendly, slightly informal tone (like "Hey there!").
• •Emphasize the 3% donation as a strong, tangible point.
• •Focus on the "Why": Explain not just what the product is, but *why* it's a good addition to the customer's home and life – its benefits for functionality, productivity, or enjoyment.
• •If you say you're committed to something, ensure the copy reflects authentic dedication.
• •Maintain consistent messaging across all platforms to reinforce brand values.

Social Perception

A brand that is seen as innovative, environmentally responsible, and dedicated to providing high-quality, affordable products that enhance the home and garden.

Copy Examples

• •I've bought so many of Harvura's products, and they are all high quality at great prices! - Ryan H. I also love their sustainability efforts and how they are making a change.
• •Plus, every purchase helps plant trees!
• •And because we love our planet, we give back 3% of every sale to keep it thriving.
• •Explore what's new!
• •#HarvuraHome #SustainableLiving #HomeHacks