Brand Tone

Approachable and Friendly, Enthusiastic and Passionate, Service-Oriented, Informal and Community-Focused

Brand Values

• •Accessibility: Connecting global fans with Korean products and trends.
• •Authenticity: Providing genuine Korean products.
• •Customer Focus: Striving for a great shopping experience and simplifying international purchases.
• •Trend-Consciousness: Keeping up with and offering the latest in Korean products.

Best Practices

• •Stay Connected to the "Why": Always remember Harumio's origin story – a desire to help fans access exclusive items. Let this helpful, community-driven spirit shine through.
• •Embrace K-Culture Lingo (Authentically): Use relevant K-pop/K-drama terms and emojis where appropriate, showing an understanding and passion for the culture. However, avoid overuse or forced references.
• •Be Transparent and Helpful: Address potential customer concerns (like shipping times or item availability) proactively and clearly in FAQs or product descriptions. While the current perception shows room for improvement here, it's a goal to strive for in copywriting.
• •Show, Don't Just Tell, Enthusiasm: Use vibrant, descriptive language that conveys genuine excitement for the products and Korean culture.
• •Maintain a Conversational and Approachable Style: Write as if you're talking to a fellow fan. Keep sentences relatively short and engaging. Use questions to foster interaction.

Social Perception

Generally Positive but with Caveats. Harumio is largely seen as a legitimate way to acquire Korean goods, especially for those outside Korea. Many customers are satisfied with their purchases and the service. The main concerns revolve around pricing (products and shipping), communication delays, and occasional order processing issues.

Copy Examples

• •Headline: Your Direct Line to Seoul's Hottest Trends! ✨ Body: From the latest K-Pop drops to must-have K-Beauty, Harumio brings Korea right to your doorstep. No more wishing – start shopping!
• •Headline: Can't find it? We got you! 😉 Your Korean Wishlist, Delivered. Body: Dreaming of that exclusive concert merch or that viral Korean snack? Our Personal Shopper service hunts it down for you. Let Harumio make it happen!
• •Headline: Unbox Your K-Joy! 🎉 Body: Join the Harumio family and get your hands on authentic Korean goodies. We're passionate about bringing you the best of Korea, hassle-free. What will you discover today?
• •Headline: Fuel Your Fandom! 🔥 K-Pop & K-Drama Essentials. Body: From official light sticks to the cutest character plushies, Harumio is your ultimate source for all things Hallyu. Shop now and show your love!
• •Headline: Straight from Seoul, With Love. ❤️ Your K-Culture Connection. Body: At Harumio, we're more than just a store – we're fellow fans dedicated to sharing the best of Korean culture. Explore our curated collections and find your new obsession!