Brand Tone

Elegant yet approachable, sophisticated, appreciative of heritage and nature, quality-conscious, and customer-focused. Likely friendly and proud of its British roots.

Brand Values

• •Quality craftsmanship
• •British design heritage
• •Contemporary style rooted in tradition
• •Functionality
• •Customer satisfaction
• •Sustainability
• •Ethical production

Best Practices

• •Ensure all imagery aligns with the elegant, country-inspired aesthetic.
• •Share the inspiration behind designs, emphasizing British heritage and connection to nature.
• •Continuously mention the premium materials and craftsmanship.
• •Foster a sense of belonging among customers who appreciate the country lifestyle and quality fashion.
• •Maintain a Sophisticated yet Accessible Voice: Use language that reflects the premium nature of the brand while remaining welcoming.

Social Perception

Perceived as a premium, stylish, and reliable brand for women's country-inspired fashion.

Copy Examples

• •Embrace the British countryside, wherever you are. Our new collection, crafted from the finest cotton satin, brings timeless elegance to your everyday.
• •From city strolls to countryside adventures, Hartwell designs are made to move with you. Discover pieces that blend iconic prints with modern comfort.
• •More than just clothing, it's a statement of style and quality. Experience the Hartwell difference – uniquely British, beautifully designed.
• •Feel the luxury of nature-inspired prints and meticulously tailored fits. Our latest shirts are here to elevate your wardrobe.
• •Join the Hartwell VIPs: Be the first to explore new arrivals and enjoy exclusive offers on contemporary countrywear that’s designed to last.