Brand Tone

Practical and Direct, Helpful and Knowledgeable, Reliable and Trustworthy, Approachable and Friendly, No-Nonsense

Brand Values

• •Quality
• •Affordability/Value for Money
• •Customer Satisfaction & Service
• •Expertise & Experience
• •Family-Run Business Ethics
• •Durability and Reliability
• •Practical Solutions

Best Practices

• •Always Emphasize Practical Benefits: Focus copy on how the products solve customer problems, save time/effort, or provide tangible value (e.g., eliminates all of the back breaking work).
• •Highlight Irish Family-Run Roots: Subtly weave in the "family-run," "Irish-owned," and "Co. Cork based" aspects to build trust and local connection. This resonates with customers looking for reliable local suppliers.
• •Be Direct and Clear: Use straightforward language. Avoid jargon where possible, or explain technical terms simply. Get to the point about product features and their advantages.
• •Show, Don't Just Tell (Use Customer Testimonials & Demos): Incorporate genuine customer reviews and continue using video demonstrations to showcase product effectiveness and build confidence. This reinforces claims of quality and reliability.
• •Maintain a Helpful and Supportive Stance: Ensure all communications (website copy, social media replies, customer service interactions) are helpful, informative, and reinforce the availability of after-sales support and expertise. This aligns with their stated commitment to service.

Social Perception

Positive, Reliable Local Business, Knowledgeable Experts, Good Value Provider, Helpful and Professional

Copy Examples

• •Headline: Tired of Back-Breaking Log Splitting? Our Irish-Designed Log Splitters Make Light Work of Any Woodpile. Body: At Hartnett Products, we know you need reliable, hardworking machinery. That's why our family-run business offers top-quality log splitters, built to last and backed by a genuine 12-month warranty and our expert support. Visit our Cork showroom or browse online.
• •Headline: Don't Let Fallen Timber Go To Waste. Turn It Into Valuable Firewood with a Hartnett Log Saw. Body: Efficient, safe, and easy to use – our log saws are designed for Irish conditions. With over 30 years in the business, we provide the right advice and the right machine for your needs. Quality you can trust, at a price that makes sense.
• •Headline: Need a Tough Trailer for Irish Farms & Properties? Hartnett Trailers Deliver. Body: From hauling timber to general farm tasks, our robust single and twin axle trailers are built for the job. As a family business, we stand by our quality with excellent after-sales service. See our range online or call us for expert advice.
• •Social Media Post (with video of a log splitter in action): Text: "Winter is coming! ❄️ Make firewood preparation a breeze with our [Model Name] log splitter. Powerful, reliable, and easy to operate. As a family-run Irish company, we're here to help you choose the perfect machine. #HartnettProducts #LogSplitter #Firewood #MadeInIreland #SupportLocal"
• •Blog Post Title Idea: 5 Reasons Investing in a Quality Wood Chipper Saves You Time & Money This Season. Intro Snippet: "Clearing brush and branches can be a chore. But with the right wood chipper from Hartnett Products, you can efficiently turn waste into useful mulch, saving you disposal costs and effort. Here’s how a quality chipper from a trusted Irish supplier pays for itself..."