Brand Tone

Elegant & Sophisticated, Artisanal & Passionate, Conscious & Caring, Warm & Inviting, Descriptive & Evocative

Brand Values

• •Quality & Craftsmanship: Prioritizing high-quality ingredients and meticulous hand-pouring processes.
• •Sustainability & Ethical Practices: Committing to eco-conscious materials, vegan-friendly formulations, and cruelty-free production.
• •Sensory Experience & Well-being: Focusing on creating sophisticated scents that enhance the home environment and promote a sense of pleasure and tranquility.
• •Elegance & Aesthetic Appeal: Valuing beautifully designed products that serve as decor items as well as fragrance providers.
• •Authenticity & Passion: Stemming from a genuine love for home fragrance and a desire to share that with customers.

Best Practices

• •Embrace Evocative Language: Use rich, sensory words to describe scents and the feelings they evoke (e.g., "velvety," "crisp," "sun-drenched," "comforting embrace") rather than just listing ingredients.
• •Reinforce Core Values: Subtly weave in mentions of "hand-poured," "eco-conscious," "vegan," "high-quality," and "luxury" where relevant and natural, reinforcing what the brand stands for.
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or jargon. Keep the language polished, warm, and respectful, aligning with a premium brand image.
• •Focus on the "Why": Connect the products to the customer's desires – creating a beautiful home, unwinding, feeling good, making ethical choices. It’s not just a candle; it’s an experience or a statement.
• •Ensure Visual and Textual Harmony: The style of the copy should always match the visual aesthetic of the website and social media. If the visuals are clean and minimalist, the copy should also be clear, concise, and elegant.

Social Perception

premium, artisanal home fragrance brand that offers a more considered and ethical alternative to mass-produced options.

Copy Examples

• •As twilight descends, invite serenity into your space with our Evening Jasmine & Sandalwood candle. Hand-poured in Staffordshire using sustainable soy wax and the finest fragrance oils, this sophisticated blend weaves intoxicating jasmine petals with creamy sandalwood and a whisper of warm amber. Elegantly designed to complement any décor, it’s an invitation to unwind and envelop your home in luxurious, lasting aroma. Vegan-friendly and cruelty-free, of course.
• •Create your sanctuary. ✨ Our luxury reed diffusers, like this [Scent Name] blend, offer a continuous, subtle fragrance journey, transforming your home into a haven of tranquility. Handcrafted with passion and eco-conscious principles. What scent makes you feel most at home? #Harper29 #HomeFragrance #LuxuryScents #EcoConsciousLiving #HandPoured #StaffordshireMade #VeganHome
• •Discover the essence of [Season/Theme e.g., Spring Awakening] with the new collection from Harper 29. Each hand-poured candle and diffuser is a testament to our commitment to luxury, sustainability, and the art of fine fragrance. Explore olfactory landscapes designed to elevate your everyday moments. Click here to experience the new arrivals.
• •Harper 29: Artisan Home Fragrance. Hand-Poured in Staffordshire. Luxury Scents, Ethically Crafted.
• •Elevate your ambiance. ✨ Experience Harper 29's luxurious, eco-friendly home fragrances. Hand-poured with passion, designed for your well-being. Shop now for a touch of handcrafted elegance. [Link]