Brand Tone

Caring, Reassuring, Parent-focused, Friendly

Brand Values

• •Harmony and Well-being
• •Quality and Safety
• •Customer Satisfaction
• •Passion for Babies
• •Practicality and Innovation

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of the Harmony Bébé tone (caring, reassuring, parent-focused, friendly), with do's and don'ts and examples of phrases that align with this voice.
• •Prioritize "You and Your Baby": Frame copy around the parent and child's experience, benefits, and emotions. Use "you," "your baby," and "your little one" frequently to create a personal connection.
• •Emphasize Solutions and Peace of Mind: Highlight how products solve problems or make parents' lives easier and more harmonious, reinforcing the values of practicality and well-being.
• •Maintain Warmth and Positivity: Even when discussing challenges (like difficult mealtimes), maintain an encouraging and supportive tone. Use positive language and express empathy.
• •Be Consistent Across All Touchpoints: Ensure the brand tone is applied consistently from the website and product descriptions to email communications, customer service interactions (even if just via email/phone as per current info), and any future content or social media. Review new copy against the brand voice guide.

Social Perception

Customer-Centric, Reliable, French-focused

Copy Examples

• •Headline for a new baby carrier: "Embrace Closeness & Comfort. Discover the Harmony Bébé carrier – designed with love, for your precious little one and your peace of mind."
• •Product description snippet for a feeding bottle: "Mealtime made easy and joyful! Our EasyBottle™ isn't just a bottle; it's a step towards simpler feeding and more happy moments with your baby. Crafted for comfort, designed for harmony."
• •Email subject line for a promotion: "A Little Extra Harmony for Your Angel? ✨ Special Offer Inside!"
• •About Us page excerpt: "At Harmony Bébé, our journey began with a simple, heartfelt passion: a love for babies and a desire to support parents. We carefully select each product, ensuring it brings comfort, joy, and a touch of harmony to your family's life. Because we believe every little moment matters."
• •Call to action on a product page: "Bring Harmony Home. Add to Cart & Enjoy Our 30-Day Happiness Guarantee!"