Brand Tone

Calm, modern, supportive, and functional.

Brand Values

• •Functionality
• •Aesthetic appeal
• •Ease of use
• •Genuine impact
• •Supportive design

Best Practices

• •Maintain a clean and modern aesthetic in all copy.
• •Ensure the copy feels integrated and supportive, avoiding aggressive language.
• •Focus on functionality and ease of use in the language used to describe the product.
• •Highlight the positive impact on organizational goals.
• •Use calming and reassuring language to align with the brand's aesthetic.

Social Perception

A brand that is seen as helpful, reliable, aesthetically pleasing, and genuinely improves users' organizational capabilities.

Copy Examples

• •"Streamline your life with our intuitively designed digital planner."
• •"Find peace in organization. Our Notion templates adapt to you."
• •"Unlock your potential with a simple, yet powerful digital planning system."
• •"Organize your thoughts, organize your life. Start with our digital planner."
• •"Achieve your goals with clarity and ease using our expertly crafted templates."