Brand Tone

Imaginative & Evocative, Creative & Artistic, Story-driven, Potentially Mysterious/Intriguing, Direct (Blog/About)

Brand Values

• •Creativity & Imagination
• •Storytelling
• •Artistic Craftsmanship
• •Originality
• •Connection (with readers)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., imaginative, mysterious, scholarly, adventurous), and key vocabulary. This ensures anyone writing copy understands the desired voice.
• •Embrace Storytelling: Whether it's a product description or an 'About Us' page, frame the content as part of a larger narrative. Use evocative language that transports and engages the reader.
• •Use Consistent Terminology: For an author in fantasy/sci-fi, consistently using names, places, and concepts from their created worlds in promotional copy reinforces brand identity and immerses the audience.
• •Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual style of the website, book covers, and artwork. If the art is dark and atmospheric, the copy should reflect that, not be overly lighthearted.
• •Speak to Your Core Audience: Understand who you are trying to reach (e.g., fantasy readers, art enthusiasts) and tailor the language and references to resonate with their interests and expectations, while staying true to the brand's core identity.

Social Perception

Niche Recognition, Potential Brand Ambiguity, Authoritative (within their sphere), Limited Mainstream Visibility (as of now)

Copy Examples

• •Dare to Uncover the Secrets of *The Aetherium Key*. Harlen Quest invites you to a world where magic bleeds into reality, and every choice carves a new destiny. What lies beyond the veil? Discover more.
• •From haunting landscapes to heroes of forgotten lore, explore the visual tapestry of Harlen Quest's imagination. Each stroke tells a story. See the latest collection.
• •Journey deeper. Subscribe to Harlen Quest's newsletter for exclusive sneak peeks into new worlds, character art, and the stories yet to be told. Your adventure starts here.
• •Harlen Quest: Weaver of words and worlds. An author and illustrator dedicated to crafting epic tales and breathtaking visuals that ignite the imagination. Explore the realms within.
• •Escape the ordinary. Dive into the extraordinary worlds imagined by Harlen Quest. Where epic fantasy and stunning art converge, new adventures await. Begin your quest.