Brand Tone

Playful, Humorous, and Friendly. Approachable and Community-Oriented. Caring and Customer-Focused

Brand Values

• •Love for Dogs
• •Fun and Quirkiness
• •Quality and Durability (for toys)
• •Customer Satisfaction
• •Community
• •Originality/Handmade

Best Practices

• •Speak from the "Dog's Eye View" (Occasionally and Authentically): Continue using Harley and Lebowski's "voices" in social media and website copy where appropriate. This unique perspective is memorable and reinforces the brand's core.
• •Embrace Puns and Playful Language: Consistently incorporate dog-related puns ("paw-some," "fur-ever," "tail-waggingly") and lighthearted, fun language. This keeps the tone cheerful and engaging.
• •Prioritize Visual Storytelling with Dogs: Ensure images and videos on social media and the website prominently feature dogs enjoying the products or simply being their adorable selves. This visually reinforces the brand's focus.
• •Foster a Community Feel: Actively encourage user-generated content, respond to comments and messages with the brand's friendly and humorous tone, and use inclusive language like "fur-friends."
• •Maintain a Customer-First Approach in All Communications: Even when being playful, ensure that customer service interactions (FAQs, responses to queries, issue resolution) are empathetic, helpful, and reflect the stated value of customer satisfaction being a #1 priority.

Social Perception

Fun, friendly, and dedicated to dog lovers. The persona of being run by two dogs, Harley and Lebowski, likely resonates well with pet owners, creating an endearing and relatable image.

Copy Examples

• •Ad for a New Toy: "Warning: May cause extreme tail wags! 🦴 Our new [Toy Name] is here to unleash maximum fun. Harley & Lebowski give it two paws up – and they're tough critics! Get ready for some serious playtime. #Harledogs #PawsomePlay"
• •Social Media Post (Dog's Perspective): "Lebowski here. Mom finally got me this 'Best Dog Mom Ever' notebook. I told her it's where she should write down all MY brilliant ideas... like 'more treatos' and 'unlimited belly rubs.' What would your human write in theirs? 🐾 #Harledogs #DogThoughts #SpoiledPup"
• •Email Subject Line for a Sale: "Woof-tastic Deals Inside! Don't Make Us Beg... 🐶"
• •Product Description for a T-shirt: "Declare your dog obsession loud and proud! This 'Dogs Rule Cats Drool' tee is softer than your pup's favorite nap spot and guaranteed to get smiles (and maybe a few jealous meows). Perfect for dog park struts and couch cuddles. #Harledogs #DogLoverLife"
• •Instagram Caption for a User-Generated Photo: "Look at this absolute superstar, @[UserHandle]! 😍 [Pet's Name] is rocking our [Product Name] and stealing hearts left and right. Thanks for sharing the paw-sitivity! Tag #Harledogs for a chance to be featured, fur-friends!"