Brand Tone

Friendly and Approachable, Sentimental and Joyful, Helpful and Encouraging, Innovative

Brand Values

• •Quality
• •Customer Satisfaction
• •Preserving Memories
• •Personalization and Uniqueness
• •Craftsmanship/Handmade
• •Innovation

Best Practices

• •Focus on Emotion and Storytelling: Use language that evokes feelings of joy, nostalgia, love, and connection. Encourage customers to think about the stories behind their photos.
• •Keep it Simple and Positive: Use clear, concise, and uplifting language. Avoid jargon or overly technical terms. The tone should feel like a friendly chat.
• •Highlight Quality and Care: Subtly weave in mentions of premium materials, craftsmanship (if applicable, like the "mama-owned" aspect), and attention to detail to reinforce the value.
• •Emphasize Ease and Convenience: Reassure customers that the process of creating their magnets is quick and straightforward.
• •Be Authentic and Relatable: Share the brand's personality (e.g., the passion for crafting, the joy of preserving memories). If it’s a small or family-run business, letting that shine through can build trust and connection.

Social Perception

Positive Customer Experiences, Gift-Worthy Products, Reliable and Trustworthy, Innovative and Modern

Copy Examples

• •Headline: Don't Let Your Best Moments Fade Away. Body: Turn your happy snaps into beautiful, high-quality photo magnets. Easy to create, delightful to display, and made with love, just for you. Stick your joy everywhere!
• •Headline: The Perfect Little Gift for Big Smiles. Body: Surprise someone special (or treat yourself!) with custom photo magnets. Your favorite faces and places, now in a vibrant, lasting keepsake. Order today and share the happiness!
• •Headline: From Your Phone to Your Fridge, Beautifully. Body: We make it simple to transform your digital memories into stunning photo magnets. Crafted with premium materials for a look you’ll love for years. What memories will you stick?
• •Headline: More Than a Magnet, It's a Memory Held Close. Body: Each Happy Snaps Magnet is handcrafted with care, because we know how precious your moments are. Experience the joy of seeing your memories every day.
• •Headline (for NFC magnets): Tap into Your Memories! Body: Introducing our new NFC-enabled photo magnets! A simple tap brings your photos to life with sound or video. The most innovative way to cherish and share your favorite moments. Discover the magic!