Tono de Marca

Passionate, hopeful, and community-driven; consistently positive and urgent, creating emotional connections, friendly and personal, fostering a shared mission.

Valores de Marca

• •Environmental Conservation
• •Community & Collective Action
• •Impact
• •Passion

Mejores Prácticas

• •Lead with the Mission: Always connect the product back to the greater cause. Whether it's an ad, product description, or social media post, the 'why' (saving turtles) should be front and center.
• •Use Storytelling: Share specific stories about conservation efforts, rescued turtles, or the impact of donations. This makes the mission tangible and emotionally resonant for the audience.
• •Foster Community with Inclusive Language: Use words like 'we,' 'us,' 'our community,' and 'together' to reinforce the idea that the customer is a partner in the mission, not just a buyer.
• •Emphasize Hope and Positive Impact: While the threats to turtles are serious, the tone should remain hopeful and empowering. Focus on the positive change that each customer can contribute to, rather than dwelling solely on the negative aspects of the problem.
• •Be Transparent: To build trust, regularly share updates on donation amounts, partner organizations, and the specific projects being funded. This directly addresses potential customer skepticism and reinforces the brand's commitment and legitimacy.

Percepción Social

Largely positive, with customers appreciating the mission-driven aspect and the beauty of the jewelry. Some negative comments regarding shipping/customer service and occasional skepticism about donation transparency.

Ejemplos de Copy

• •Wear your love for the ocean. 🐢 Every turtle bracelet purchased helps us fund sea turtle rescue and habitat conservation projects. It's more than jewelry; it's a promise to our planet. Join the movement. #SaveTheTurtles
• •Delicately crafted and inspired by the serene beauty of the sea, our Ocean Blue Turtle Charm is a daily reminder of the life we're fighting to protect. Made with [Material], this piece is designed for durability and daily wear. A portion of your purchase is donated directly to our partners at the Sea Turtle Conservancy. Wear it with pride.
• •A little turtle with a big mission inside...
• •From a simple bracelet to a global movement. Your purchase gives sea turtles a fighting chance. Shop the collection and help us make waves.
• •Look what we did together! This month, your support helped us donate to [Partner Charity] to protect nesting grounds in [Location]. Every share, every comment, and every purchase makes a difference. Thank you for being a part of our turtle-loving family! 💙