Brand Tone

friendly, enthusiastic, playful, and approachable

Brand Values

• •Cuteness Obsession: A dedication to 'all things cute,' colorful, sugary, and sweet.
• •Quality and Variety: Emphasizing sourcing the best quality and a wide variety of decoden and kawaii cabochons.
• •Customer Happiness: Aiming to create a joyful and whimsical experience for customers.
• •Passion for Crafting: The business started from a personal passion for collecting cute decoden and kawaii items.
• •Community Connection: Encouraging following on social media and having a responsive presence.

Best Practices

• •Embrace 'Kawaii' Language: Consistently use words like 'cute,' 'adorable,' 'sparkly,' 'sweet,' 'magical,' 'happy,' and 'joyful.' Incorporate playful exclamations and emojis where appropriate (but don't overdo it to the point of appearing unprofessional on more formal announcements).
• •Focus on Fun and Enthusiasm: Write with an upbeat and excited voice. Imagine you're sharing your favorite things with a close friend who loves crafting as much as you do.
• •Keep it Simple and Sweet: Avoid overly complex jargon. The language should be accessible and easy to understand, mirroring the lighthearted nature of the products.
• •Engage with Questions and Invitations: Encourage interaction by asking questions ('What will YOU make?') and inviting customers to share their creations. This fosters a sense of community.
• •Visual Storytelling Support: Ensure your copy complements your visuals. If your images are bright, colorful, and fun, your text should echo that feeling. The copy should enhance the 'kid in a candy store' experience.

Social Perception

Customers overwhelmingly perceive the brand positively, frequently using terms like 'cute,' 'adorable,' 'love it,' and praising product quality. Happy Kawaii Supplies is seen as a go-to source for kawaii crafting supplies, especially for items like fimos, charms, clay sprinkles, and cabochons. Good customer service, with the owner, Rain, being specifically praised for attentiveness and problem resolution. Fast Shipping. Wide Selection. Inspiring Creativity

Copy Examples

• •✨ Unleash your inner sparkle! ✨ Our NEW collection of dreamy cabochons just dropped, and they're bursting with cuteness overload! Get ready to craft your heart out! #HappyKawaiiSupplies #CuteCrafts
• •Warning: May cause extreme happiness! 😉 Dive into a rainbow of adorable clay sprinkles – perfect for making your creations extra sweet and totally irresistible! What will YOU make? 🍭
• •Hello, craft-ernoon! 👋 Feeling a bit blah? A sprinkle of kawaii is all you need! Our latest arrivals are here to make your projects pop with pure joy. Shop now and get your cute on! 💖
• •Your projects are begging for a touch of magic! ✨ From glistening glitters to the sweetest charms, we've got all the happy-making supplies to bring your cutest ideas to life. Let's make something adorable today!
• •Get ready for a cuteness explosion! 🥳 Our shelves are stocked with the most whimsical, colorful, and downright delightful kawaii supplies you've ever seen. Your next masterpiece starts here – because if it's not cute, we don't sell it! 😉