Brand Tone

The brand's tone is empathetic, educational, and professional, blending connection with science-based, actionable advice.

Brand Values

• •Feline Welfare as Priority
• •Education and Empowerment
• •Science-Based Approach
• •Strengthening the Human-Animal Bond
• •Community and Support

Best Practices

• •Lead with Empathy, Follow with Science: Always start by acknowledging the owner's emotional state (frustration, love, confusion) before introducing the scientific explanation or solution. This builds trust and makes the audience more receptive.
• •Translate, Don't Just Transmit: Avoid overly academic jargon. Break down scientific concepts into simple, practical, and actionable steps that a typical owner can implement. Use analogies and real-world examples.
• •Use "Empowerment" Language: Frame the content around empowering the owner. Use phrases like "You have the power to..." and "Learn how to..." This positions the owner as the key to their cat's happiness, with the brand as their guide.
• •Maintain Credibility Cues: Regularly and subtly mention Anneleen Bru's credentials (MSc, CABC) and the "science-based" nature of the programs. This reinforces the brand's authority and value proposition.
• •Tell a Story of Transformation: Use testimonials and case studies to show a clear "before and after"—from a stressed cat and a frustrated owner to a "happy cat" and a confident, knowledgeable owner. This narrative is compelling and clearly communicates the brand's value.

Social Perception

The brand is perceived as authoritative, trusted, helpful, and transformative, led by a passionate and engaging expert, despite some minor critiques regarding implementation challenges.

Copy Examples

• •Is your cat hiding, over-grooming, or acting out? It's not bad behavior—it's communication. Join our free webinar with renowned cat behaviorist Anneleen Bru, MSc, and learn the science-backed secrets to understanding and soothing your cat's anxiety. Let's turn that stress into purrs. Register now for a happier cat.
• •Swipe Left <> Thinking of adding a new feline to your family? 🐾 A peaceful home is possible! The key isn't just hope, it's understanding the 'Cat Matrix®'. Our latest blog post breaks down the 3 essential steps for a successful introduction. Link in bio to create a harmonious home for all your cats. #HappyCats #CatBehavior
• •It’s not to annoy you! They could be seeking attention, playing, or just exploring. Instead of scolding, try this: provide dedicated play time with a wand toy twice a day. A stimulated cat is a happy cat! #CatTips #ILoveHappyCats
• •Are you the go-to person for cat advice in your circle? Turn your passion into your profession. The Happy Cat Coach Program is a comprehensive, science-based certification for dedicated cat lovers. Go beyond basic tips and learn our proven framework to solve complex behavioral issues. Make a real impact on feline welfare. Book a free discovery call to see if this is your path.
• •Subject: What your cat's tail is *really* telling you. Hi [Name], that gentle swish, the sudden puff, the high-held quiver—your cat's tail is a rich source of information. But it's easy to misinterpret. This week, we're demystifying feline body language. We’ll explore the difference between an irritated flick and a friendly 'hello,' so you can strengthen your bond and respond to your cat's needs with confidence.