Brand Tone

Enthusiastic, playful, positive, trendy, relatable, visually appealing.

Brand Values

• •Positivity
• •Joy
• •Style
• •Accessibility
• •Relatability
• •Potential Empowerment/Support for Mothers

Best Practices

• •Share brand guidelines with all content creators.
• •Maintain a consistently positive outlook in all communications.
• •Ensure written content reflects the feeling conveyed by visual content.
• •Adjust formality as needed, but preserve the core brand personality.
• •Prioritize clear and accurate product information to address customer concerns.

Social Perception

A brand that is perceived as positive, joyful, stylish, accessible, and relatable, potentially with a focus on empowering and supporting mothers.

Copy Examples

• •"New arrivals are here to make your day even brighter! ✨"
• •"Get ready to turn heads with our latest collection! 😍"
• •"Comfy, cute, and totally you – that's the Happily Styled promise!"
• •"Making mom life a little more stylish, one outfit at a time. 😉"
• •"Obsessed with our new arrivals? We are too! Shop now and treat yourself!"