Brand Tone

knowledgeable, helpful, and customer-focused, with a professional yet approachable demeanor

Brand Values

• •Quality and Craftsmanship
• •Customer-Centric Service
• •Heritage and Expertise
• •Style and Comfort
• •Integrity and Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (knowledgeable, helpful, customer-focused, professional yet approachable) with examples of 'do's and don'ts' for language, phrasing, and common scenarios. Share this with anyone creating content.
• •Focus on 'How it Helps' not just 'What it Is': When describing products, go beyond features to explain the benefits for the customer – how it enhances comfort, solves a problem, or improves their lifestyle. This reinforces the helpful and customer-focused value.
• •Use Clear, Accessible Language: Avoid overly technical jargon unless explaining a specific product benefit clearly. The tone is knowledgeable but should not be intimidating. Ensure clarity and ease of understanding.
• •Emphasize Expertise and Heritage Subtly: Weave in mentions of their long history, family ownership, and deep product knowledge naturally within product descriptions, blog posts, or 'About Us' snippets to build trust and authority without being boastful.
• •Maintain a Positive and Reassuring Stance: Even when addressing potential customer concerns (like returns, though this wasn't a major negative, it was noted), the language should be clear, fair, and aim to reassure customers of their commitment to satisfaction. Always highlight solutions and support.

Social Perception

Hansen Interiors is generally perceived very positively by its customers. They are seen as a reliable source for high-quality, stylish furniture, particularly Scandinavian and contemporary designs. The staff is consistently praised for being knowledgeable, friendly, and providing excellent, personalized customer service. Customers appreciate the quality of the products and the smooth purchasing and delivery experience. The brand is associated with offering premium and sometimes specialized items like Stressless recliners, which are noted for their ergonomic benefits. There's an understanding that they are a small business offering well-versed staff and a curated selection.

Copy Examples

• •Headline: Find Your Perfect Fit: Comfort and Style, Crafted for Life. Body: At Hansen Interiors, we believe your home should be a sanctuary of comfort and a reflection of your unique style. Our experienced team is here to guide you through our curated collection of Scandinavian and contemporary designs, ensuring you find pieces that are not just beautiful, but perfectly suited to your life. Let us help you create a space you’ll love for years to come.
• •Headline: Investing in Heirlooms: Quality Furniture That Tells Your Story. Body: Since 1962, our family has been dedicated to bringing timeless design and lasting quality to homes like yours. We carefully select each piece for its craftsmanship and enduring style, so today's purchase can become tomorrow's cherished heirloom. Discover the Hansen Interiors difference – where quality meets legacy.
• •Headline: Expert Advice, Personalized Service: Your Vision, Our Expertise. Body: Choosing the right furniture can be overwhelming. That’s why our knowledgeable design consultants are passionate about helping you navigate the options. From understanding the unique benefits of a Stressless recliner to selecting the ideal American Leather sofa, we provide the personalized attention you deserve. Visit our showroom and let's bring your vision to life.
• •Headline: More Than Just Furniture, It’s a Feeling: The Hansen Interiors Experience. Body: We strive to make your shopping experience fun and rewarding, from the moment you step into our showroom to the seamless delivery of your new pieces. Our team is well-versed in every item we carry, ready to answer any question, big or small, to help you create a home that truly feels like *you*.
• •Headline: Style That Fits Your Life: Discover Our Latest Arrivals. Body: Your home is always evolving, and so is our collection. Explore the latest in Scandinavian innovation and contemporary American craftsmanship at Hansen Interiors. We’re passionate about presenting you with styles that seamlessly integrate into your life, offering both exceptional comfort and sophisticated design.