Brand Tone

Elegant & Romantic, Traditional & Meaningful, Trustworthy & Quality-Focused, Approachable & Modern

Brand Values

• •Tradition & Heritage
• •Love & Union
• •Quality & Craftsmanship
• •Timeless Beauty
• •Customer Trust & Service
• •Environmental Responsibility
• •Focus on Gifting and Special Occasions

Best Practices

• •Emphasize Storytelling: Consistently weave the brand's origin story (the Jennacca tradition) and the values of love, union, and heritage into product descriptions, social media, and blog posts.
• •Highlight Quality and Craftsmanship with Specifics: Instead of generic claims, use descriptive language about materials (e.g., "genuine 925 Sterling Silver," "brilliant Moissanite gems," "handcrafted filigree decorations") and artisan skill to convey quality.
• •Use High-Quality Visuals: Ensure all product photos and videos are professionally shot and styled to convey the elegance and sophistication of the jewelry.
• •Incorporate User-Generated Content: Showcase customer photos and testimonials to build trust and create a sense of community.
• •Maintain a Consistent Aesthetic: Use a cohesive color palette, typography, and visual style across all platforms to reinforce brand recognition.

Social Perception

Hannaca aims to be perceived as an elegant, trustworthy, and eco-conscious Italian jewelry brand that honors tradition while staying modern and approachable. They want to be seen as a brand that values love, family, and enduring quality, offering meaningful pieces suitable for gifting and special occasions.

Copy Examples

• •With a lifetime warranty, this isn't just a ring; it's a smart choice for a love that shines forever.
• •Inspired by the cherished Italian Jennacca tradition, our Heritage Collection embodies the sacred bonds of family and affection.
• •From an ancient Italian village to your cherished collection, Hannaca was born from a story of love, acceptance, and the enduring power of tradition.
• •Discover the Hannaca Earrings, embodying elegance and trendiness, made from 925 Sterling Silver with Zircon stones, and are hypoallergenic.
• •Each piece is meticulously crafted by skilled artisans using fine materials, ensuring timeless beauty and enduring quality.