Brand Tone

Traditional and Established, Value-Oriented, Community-Focused, Convenient and Comprehensive, Customer-Centric, Informative and Promotional

Brand Values

• •Heritage and Trust
• •Customer Satisfaction
• •Value for Money
• •Wide Selection/Variety
• •Quality
• •Adaptability and Growth
• •Integrity and Responsibility

Best Practices

• •Emphasize Heritage and Trust: Regularly weave in mentions of their long-standing history (since 1962) and commitment to the community to reinforce reliability.
• •Highlight Value and Variety: Consistently communicate the breadth of product offerings ("one-stop shop") and the competitive pricing or special deals available.
• •Use Clear, Informative, and Respectful Language: Avoid overly casual slang. Maintain a tone that is welcoming and addresses the needs of a diverse, family-oriented customer base. Language should be straightforward and easy to understand.
• •Incorporate Cultural Relevance (Authentically): When appropriate, especially during festive seasons or when promoting specific cultural products (like sarees or particular food items), use language that resonates with the target community while remaining inclusive.
• •Maintain a Customer-Centric Approach: Frame copy around customer benefits (e.g., convenience, quality, finding everything in one place, value for money) and ensure calls to action are clear and easy to follow. Reflect their stated commitment to customer satisfaction in all communications.

Social Perception

A Landmark Institution, A Reliable Source for Traditional Goods, Offering Good Value, A "One-Stop Shop", Trustworthy, Responsive

Copy Examples

• •Haniffa Online: Your Trusted One-Stop Shop for Generations. From vibrant silks to daily essentials, Haniffa has been serving the community since 1962. Now, experience the tradition, value, and variety you love, delivered right to your doorstep. Shop [www.haniffaonline.com](http://www.haniffaonline.com) today!
• •Quality Groceries & Authentic Flavours – Unbeatable Value at Haniffa Online. Stock your pantry with the freshest spices, lentils, rice, and all your favourite South Asian groceries. At Haniffa Online, we bring you the best, without breaking the bank. Taste the tradition.
• •Drape Yourself in Elegance. Discover Haniffa's Exclusive Saree Collection Online. Renowned for our exquisite silk sarees and diverse textile range, Haniffa offers unparalleled quality and design. Explore our latest arrivals and timeless classics at [www.haniffaonline.com](http://www.haniffaonline.com).
• •All Your Household Needs, Just a Click Away! – Haniffa Online. Why go from store to store? Find everything from kitchenware and electronics to prayer mats and travel essentials at Haniffa Online. Convenience, variety, and the Haniffa promise of quality.
• •Celebrating Our Community, Serving Your Family. Shop Haniffa Online This Festive Season. For decades, Haniffa has been a part of your family's traditions. Find all your festive needs, from special ingredients to beautiful attire, conveniently online. Wishing you joy and prosperity!