Brand Tone

Practical & Solution-Oriented, Helpful & Informative, Confident & Reassuring, Accessible & User-Friendly, Innovative

Brand Values

• •Ease of Use/Simplicity
• •Innovation
• •Quality & Durability
• •Customer Problem Solving
• •Safety
• •American Made/Manufacturing Control

Best Practices

• •Focus on the Solution, Not Just the Product: Emphasize how Hangman Products solve a customer's problem (e.g., "no more stud finders," "hang heavy items easily").
• •Use Clear, Simple Language: Avoid overly technical jargon. Make instructions and benefits easy for anyone to understand, from DIY beginners to pros.
• •Highlight Ease and Speed: Consistently mention how quick and straightforward the installation process is. Use phrases like "in minutes," "effortless," "no experience necessary."
• •Instill Confidence with Strength and Quality Cues: Refer to durable materials (like aircraft-grade aluminum), safety ratings (UL rated), and "Made in USA" where applicable to reassure customers of product reliability.
• •Maintain a Helpful and Empowering Voice: Position the brand as a helpful partner that enables customers to achieve professional-looking results easily, boosting their DIY confidence.

Social Perception

Highly Positive Customer Sentiment, Problem Solver, Trustworthy & Reliable, Good Value, Empowering for DIYers

Copy Examples

• •Headline: Stop the Stud Search. Start Hanging. Body: Tired of hunting for wall studs? With Hangman's No Stud Technology, you can mount your TV, mirrors, or shelves securely anywhere on drywall in minutes. Just a hammer, a screwdriver, and you're done. Easy, strong, and renter-friendly.
• •Headline: Heavy Mirror? No Sweat. Body: That beautiful statement mirror deserves a rock-solid mount you can trust. Our Heavy Duty Mirror Hangers use aircraft-grade aluminum and a simple interlocking design for a professional, level finish every time. Hang with confidence.
• •Headline: Your Weekend DIY Just Got an Upgrade. Body: Don't let complicated hardware ruin your project. Hangman Products are designed for real people. Clear instructions, included levels, and innovative features mean you get it right the first time, saving you time and frustration. Hang it like a pro, no experience needed.
• •Headline: Peace of Mind, One Nail at a Time. Body: From securing furniture with our Anti-Tip Kits to ensuring your new flat screen is safely on the wall, Hangman provides the strength and reliability your home needs. Our US-made solutions are built for safety and lasting hold.
• •Headline: Create Your Perfect Space, Damage-Free. Body: Love to decorate but worried about wall damage? Our No Stud hanging solutions use tiny nails, leaving only pinholes. Perfect for apartments, dorms, or anyone who likes to change things up. Get the look you want, keep your deposit.