Tono de Marca

Traditional & Authentic, Nostalgic & Heritage-Proud, Evolving & Innovative, Quality-Focused, Approachable & Community-Oriented

Valores de Marca

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Authenticity
• •Customer Connection
• •Innovation within Tradition

Mejores Prácticas

• •Embrace Heritage Storytelling: Consistently weave in the brand's rich history (established in 1920) and its connection to Hong Kong culture in your narratives. Use phrases that evoke nostalgia and authenticity.
• •Balance Tradition with Modern Appeal: While highlighting tradition, use language that also feels current and inviting to younger audiences. Showcase innovation (new flavors, modern packaging) as an evolution of tradition, not a departure from it.
• •Focus on Quality and Craftsmanship: Use descriptive language that emphasizes the freshness of ingredients, the handmade nature of many products, and the skill involved in their creation (e.g., 'daily baked,' 'masterfully crafted,' 'time-honored techniques').
• •Maintain an Approachable and Warm Voice: Even when being promotional, ensure the language is friendly, welcoming, and resonates with the feeling of a beloved local institution. Engage with the community.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media posts, advertisements, and even in-store communications is harmonious and reflects the core values of heritage, quality, and evolving tradition.

Percepción Social

Iconic Hong Kong Brand, Trusted & Reliable, Nostalgic Favorite, Reputable & Award-Winning, Resilient & Adaptive

Ejemplos de Copy

• •Headline: A Century of Craft, A Lifetime of Taste. Hang Heung – Baking Hong Kong's Heritage Since 1920. Body: From our first steaming batch of wife cakes to today's innovative treats, every bite is a testament to our unwavering commitment to quality and tradition. Taste the legacy.
• •Headline: The Original Hong Kong Flavour, Freshly Baked For You. Body: Our iconic pastries, like the beloved Wife Cake and crispy Egg Rolls, are still made with the same passion and time-honored recipes that have delighted generations. Experience the authentic taste of home.
• •Headline: Tradition Never Tasted So New. Body: Hang Heung blends a rich 100-year heritage with exciting new flavours. Discover our latest creations alongside your timeless favourites. The best of old and new, in every delicious bite.
• •Headline: More Than a Pastry, It's a Piece of Hong Kong. Body: For over a century, Hang Heung has been a part of Hong Kong's story. Share a taste of authentic tradition with your loved ones, wherever they are.
• •Headline: The Sweetest Memories are Made with Hang Heung. Body: From festive celebrations to everyday moments, our pastries have been a cherished part of Hong Kong life since 1920. Create new memories, rooted in timeless flavour.