Brand Tone

Performance-Oriented & Technical, Passionate & Enthusiastic, Approachable & Customer-Focused, Confident & Proud

Brand Values

• •Performance
• •Quality & Durability
• •Customization & Personalization
• •Value
• •Innovation & In-house Design
• •Customer Support

Best Practices

• •Prioritize Performance Language: Consistently use terms that evoke speed, efficiency, and technical excellence (e.g., "aero," "stiff," "responsive," "UCI-approved," "race-winning").
• •Emphasize Customization and Personalization: Always highlight the bespoke nature of the bikes and the collaborative process with the customer. Use phrases like "built for you," "your spec," "tailored fit."
• •Maintain a Confident yet Approachable Voice: Be proud of the product's quality and achievements, but ensure the language remains accessible and welcoming to all levels of serious cyclists.
• •Show, Don't Just Tell, the Passion: Weave in the brand's origin story and the team's genuine enthusiasm for cycling. Share stories of sponsored riders and customer successes.
• •Be Transparent about Value and Process: Clearly communicate the benefits of the direct-to-consumer model and the control Handsling has over design and manufacturing, reinforcing the quality and value proposition.

Social Perception

High-Quality Niche Brand, Excellent Value for Money, Knowledgeable and Passionate Team, Reliable and Trustworthy, Innovative and Performance-Driven

Copy Examples

• •Headline: Your Speed. Your Spec. Your Handsling. Body: Don't settle for off-the-shelf. At Handsling, we craft your dream carbon bike from the ground up. UCI-approved frames, personalized builds, and race-proven performance, direct to you. Design your victory today.
• •Headline: Engineered for the Podium. Priced for the People. Body: Experience the thrill of elite carbon engineering without the WorldTour price tag. Handsling Bikes offers unparalleled customization and performance, built in the UK to your exact specifications. Feel the difference a truly tailored ride makes.
• •Headline: More Than a Bike. It's a Handsling. Body: From the initial design to the final bolt, every Handsling is a testament to our passion for performance and precision. With our own unique moulds and in-house painting, your bike will be as individual as your ambitions. Ride what you deserve.
• •Headline: Unleash Your Potential. We'll Build the Bike. Body: Whether you're chasing KOMs, conquering epic gravel, or dominating the track, a Handsling bike is your ultimate partner. Benefit from our direct-to-consumer value and a personalized build process that puts your performance first.
• •Headline: The Critics Agree. The Riders Thrive. Discover Handsling. Body: With glowing reviews from top cycling press and a growing trophy cabinet from our sponsored athletes, Handsling Bikes is setting a new standard. Experience the ultimate blend of stiffness, comfort, and custom-built precision.