Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:www.hanan-dashti.com
    Language:en

    Brand Tone

    Professional and Expert-Driven, Glamorous and Aspirational, Approachable and Engaging, Empowering, Culturally Connected

    Brand Values

    • Quality and Efficacy
    • Expertise and Professionalism
    • Customer-Centricity
    • Innovation and Trend Awareness
    • Celebration of Beauty (especially Middle Eastern)
    • Accessibility

    Best Practices

    • Anchor in Expertise: Always subtly weave in Hanan Dashti's professional MUA background. Use phrases like "Expertly formulated," "Artist-approved," "From the vision of a makeup master." This reinforces credibility and the 'Professional/Expert-driven' tone.
    • Balance Glamour with Empowerment: While showcasing luxurious and aspirational looks, ensure the copy also empowers the user. Connect product benefits to confidence and self-expression, aligning with "Inner Beauty is your job. We do the rest." Avoid language that feels exclusive or intimidating.
    • Adapt to the Platform, Maintain Core Identity: While the tone on TikTok might be more informal and personal than on the official website's product pages, the core values of quality, expertise, and celebrating beauty should still be evident. The 'voice' can adapt, but the 'message' remains consistent.
    • Incorporate Customer-Centric Language: Reflect the brand's 2019 realignment to put the client first. Use phrases that show understanding of customer needs and desires, such as "Designed for you," "Your beauty, elevated," "We're here to help you shine." This fosters a connection and reinforces the 'Customer-centric' value.
    • Highlight Quality and Results: Consistently emphasize the tangible benefits of the products – long-lasting, high pigmentation, flawless finish, etc. This speaks to the 'Quality and Efficacy' value and supports the professional, glamorous image the brand projects. Use strong, descriptive adjectives.

    Social Perception

    Positive Reputation, Strong Local Following, Valued for Occasion Makeup, Engaged Community, Concerns/Feedback, International Recognition

    Copy Examples

    • Headline: Unleash Your Inner Icon. Hanan Dashti Cosmetics: Where Professional Artistry Meets Your Unique Beauty. Body: Founded by Kuwait's pioneering makeup artist, Hanan Dashti, our collection is crafted with expertise and passion. Discover luxurious textures, vibrant pigments, and long-lasting formulas designed to empower you. Because your inner beauty is your job. We do the rest.
    • Instagram Post (Showcasing a bridal look): Image: Stunning bridal makeup look using Hanan Dashti products. Caption: Radiate confidence on your most unforgettable day. ✨ Our acclaimed Brides Foundation and signature collections ensure a flawless, captivating look from 'I do' to the last dance. Professional quality for your perfect moment. #HananDashtiBride #BridalMakeup #LuxuryCosmetics #KuwaitBeauty
    • Product Description (for a new eyeshadow palette): Dare to express every facet of you. The new 'Desert Bloom' palette by Hanan Dashti features 12 expertly curated shades, from velvety mattes to dazzling shimmers. Richly pigmented, effortlessly blendable – created by a makeup artist, for the artist in you. #HananDashtiCosmetics #NewPalette #MakeupArtistQuality
    • Facebook Ad (Targeting existing customers with a new product): You love our quality, you trust our expertise. Now, experience the next level of beauty with Hanan Dashti's latest innovation [Product Name]! Designed with your needs in mind, because at Hanan Dashti, you come first. ✨ Shop now and rediscover your glow. #HananDashti #CustomerFirst #BeautyInnovation
    • TikTok Video Script (Hanan Dashti demonstrating a quick makeup hack): (Visual: Hanan Dashti quickly applying a product, looking friendly and energetic) Short on time but want that Hanan Dashti glam? 😉 Watch this! *[Demonstrates hack]* Boom! Effortless beauty, because looking fabulous shouldn't be complicated. What are your go-to tricks? Let me know below! #HananDashtiTips #QuickGlam #MakeupHacks #Kuwait

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