Brand Tone

Nurturing & Inspiring, Accessible & Supportive, Passionate & Knowledgeable, Community-Focused, Creative & Artistic

Brand Values

• •Connection with Nature
• •Creativity & Self-Expression
• •Well-being & Mindfulness
• •Sustainability & Low Maintenance
• •Resilience & Growth
• •Quality & Craftsmanship

Best Practices

• •Emphasize Storytelling: Weave the founders' personal journey and the "why" behind Halaman Habitat into communications. This builds authenticity and emotional connection.
• •Use Nurturing and Encouraging Language: Words like "cultivate," "nurture," "grow," "discover," "create," and "inspire" should be prominent. Avoid overly technical jargon; keep it accessible.
• •Highlight Ease and Longevity: Consistently address the pain point of difficult plant care by emphasizing how terrariums are low-maintenance and lasting. Use phrases like "water only once a year" or "plants that last forever."
• •Showcase Community and Shared Experience: In workshop promotions and social media, foster a sense of belonging. Use inclusive language and encourage sharing of creations.
• •Maintain Visual-Verbal Cohesion: Ensure the copy always aligns with the brand's visual aesthetic (natural, bright, artistic). The words should evoke the same feeling as the images of beautiful terrariums and happy workshop participants.

Social Perception

Innovative & Unique, High Quality & Aesthetically Pleasing, Educational & Engaging, Trustworthy & Approachable, Eco-Friendly

Copy Examples

• •Headline: Bring Home a World of Your Own. Create Your Lasting Ecosystem with Halaman Habitat. Body: Tired of plants that don't last? Discover the joy of a self-sustaining terrarium. Our workshops and handcrafted designs make it easy to nurture a piece of nature that thrives with minimal care. It's more than a plant; it's your miniature sanctuary.
• •Social Media Post: Unlock your inner green thumb! 🌱 Join our terrarium workshop this Saturday and learn from Vojta and Jeia how to craft a stunning, low-maintenance ecosystem. No experience? No problem! We'll guide you every step of the way. Book your spot – link in bio! #HalamanHabitat #TerrariumWorkshop #PragueCreatives #UrbanJungle #PlantLove
• •Product Description (for a DIY Kit): Your Green Escape, Bottled. Our 'Nenita' DIY Terrarium Kit has everything you need to build a vibrant, personal world. Handpicked plants, quality materials, and easy-to-follow instructions for a mindful creative journey. Gift it, or keep this little piece of forever.
• •Affiliate Program Invite: Share the Green, Earn the Green! 🌿 Love our terrariums? Join the Halaman Habitat Affiliate family and help spread the joy of nature. Earn commissions while promoting unique, handcrafted ecosystems and sustainable living. Let's grow together!
• •Brand Story Snippet (for website/brochure): From a shared dream of home and a passion for resilient nature, Halaman Habitat was born. We believe everyone deserves a touch of green that lasts – a tiny world that reflects your story and brings daily joy. Discover the magic of creating something that grows with you.