Brand Tone

Friendly, trendy, value-oriented, enthusiastic, and youthful.

Brand Values

• •Affordability
• •Style and Trendiness
• •Quality and Durability
• •Variety and Selection
• •Customer Convenience

Best Practices

• •Use emojis to reflect the youthful and enthusiastic tone.
• •Highlight affordability and value propositions in all communications.
• •Maintain a friendly and approachable tone in all interactions.
• •Emphasize trendy and stylish designs, aligning with current fashion trends.
• •Ensure consistency in tone across all channels, from website descriptions to social media posts.

Social Perception

A brand that is seen as affordable, trendy, and accessible, catering to a youthful audience looking for value and style in their hair accessories.

Copy Examples

• •Welcome to our store! Discover the latest trendy hair accessories at affordable prices.
• •Summer Sale! Grab your favorites now before they're gone! ☀️
• •Free gift on orders above ₹199! Shop now and add a little sparkle to your day. 🛍️
• •Trendy and Stylish Designs - Because your hair deserves the best!
• •Under ₹49 Collection - Stylish hair accessories that won't break the bank!