Brand Tone

Caring, Empathetic, Expert, Trustworthy, Solution-Oriented, Reassuring, Professional yet Approachable

Brand Values

• •Care & Well-being
• •Efficacy & Scientific Proof
• •Customer-Centricity & Personalized Support
• •Trust & Reliability
• •Discretion
• •Innovation

Best Practices

• •Prioritize 'Care' and Empathy: Always write from a place of understanding and support. Acknowledge the emotional aspect of hair loss and position the brand as a helpful partner, not just a seller of products. Use words like 'we understand,' 'your journey,' 'support,' and 'confidence.'
• •Balance Expertise with Accessibility: While highlighting scientific backing and experience, avoid overly technical jargon. Explain concepts clearly and ensure the language is approachable for someone who isn't a hair care expert. The goal is to build trust through knowledge, not to intimidate.
• •Focus on Solutions and Positive Outcomes: Frame products and advice around the positive changes they can bring – restored confidence, healthier hair, feeling good. Shift the narrative from the problem (hair loss) to the empowering solution Hairgivers offers.
• •Maintain a Consistent Voice of a 'Hairgiver': Whether it's website copy, social media, or email, imagine a knowledgeable, caring expert ('a Hairgiver') is speaking. This helps maintain a consistent personality – helpful, reassuring, and professional.
• •Develop and Adhere to Brand Voice Guidelines: Create a clear document outlining the brand's core values, personality traits (caring, expert, trustworthy, reassuring), approved terminology, and 'words to avoid.' This ensures everyone creating content understands and applies the Hairgivers tone consistently across all platforms. This should include how to address sensitive topics with empathy and authority.

Social Perception

Positive for Service and Effectiveness, Seen as Experts, Appreciation for Discretion, Trustworthy, International Reach

Copy Examples

• •Headline: Feeling the distress of hair thinning? You're not alone, and we're here to help. Body: At Hairgivers, we understand the journey. Our founders have been there. That's why we offer more than just products; we offer proven solutions, expert guidance, and a caring partner dedicated to restoring your hair and your confidence. Discover your personalized path to a fuller look today. Call to Action: Take Our Free Hair Test.
• •Headline: Unlock Your Hair's Potential. Scientifically. Body: Tired of solutions that don't deliver? Hairgivers is committed to providing only scientifically proven, effective products for hair growth and scalp health. With over 13 years of expertise and 500,000+ satisfied customers, trust us to care for your hair. Call to Action: Shop Proven Solutions.
• •Headline: More Than Just Hair Growth. It's About How You Feel. Body: We believe everyone deserves to look in the mirror with a smile. Hairgivers is dedicated to your well-being, offering personalized advice and caring support throughout your hair journey. Let us help you regain not just your hair, but your confidence too. Call to Action: Chat with a Hairgiver Expert.
• •Headline: Your Hair, Our Care. Delivered Discreetly. Body: We know your hair journey is personal. That's why Hairgivers offers effective solutions with the promise of fast, discreet delivery. Get the expert care you deserve, privately and conveniently. Call to Action: Explore Our Range.
• •Headline: Join the Hairgivers Family & Embrace Confidence! Body: With our new name comes an even greater commitment to you. Experience personalized hair tests, tailored advice, and exclusive rewards. We're here to help you shine, inside and out. Call to Action: Learn About Hairgivers Rewards.