Brand Tone

Feminine, Elegant, Contemporary, Proudly Romanian, Confident

Brand Values

• •Quality Materials & Craftsmanship
• •Contemporary Design & Style
• •Customer Satisfaction & Trust
• •Romanian Identity
• •Sustainability (emerging value)
• •Transparency
• •Seriousness/Professionalism

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of Sissel's tone (e.g., Elegant, Confident, Proudly Romanian, Passionate, Approachable) with examples of do's and don'ts. This ensures anyone writing for the brand is aligned.
• •Emphasize "Proudly Romanian" Authentically: Weave in the Romanian heritage naturally where relevant – it’s a key differentiator. This can be through phrases, stories about local craftsmanship (if applicable beyond just "our workshop"), or highlighting local inspirations for designs.
• •Focus on "Empowerment" and "Confidence": Use language that makes the customer feel good about themselves when wearing Sissel. Connect the clothing to feelings of self-assurance and shining in their everyday lives, as stated in their "About Us".
• •Maintain Visual-Verbal Consistency: Ensure the copy always complements the feminine, elegant, and contemporary visuals used in product photography and social media imagery. The words should evoke the same feeling as the images.
• •Engage with a Consistent Persona: When responding to comments or messages on social media, maintain the established brand persona – be polite, helpful, and reflect the brand's elegance and approachability. Use Romanian for Romanian-speaking audience engagement to maintain authenticity.

Social Perception

Positive Customer Feedback, Local Appeal, Fashion-Conscious Audience, Trustworthy (based on their statements)

Copy Examples

• •Elegance redefined. ✨ Discover our new collection of dresses, crafted with passion in our Romanian workshop. Each piece tells a story of contemporary style and timeless femininity. Wear your dream. #SisselRo #NewCollection #MadeInRomania #ElegantStyle #Fashion
• •Feel confident, feel beautiful, feel Sissel. 🇷🇴 We are a 100% Romanian brand dedicated to creating high-quality, contemporary fashion that empowers you. Explore our latest arrivals and experience the Sissel difference. [Link to website] #SisselClothing #RomanianDesign #ShopLocalRO #WomensFashion #ConfidentYou
• •Crafted with Care, Designed for You. At Sissel, every stitch matters. We blend quality materials with contemporary design in our own workshop to bring you pieces you'll cherish. #SisselRo #QualityFashion #AttentionToDetail #WearYourDream
• •From office chic to evening glam! ✨ Our versatile [Blouse Name] is all you need. Made with ❤️ in Romania. How would you style it? #SisselRo #TikTokFashion #StyleHack #RomanianBrand #OutfitInspo
• •Style that feels good, inside and out. We're committed to quality and thoughtful creation, including donating our unused materials to support a more circular fashion future. Discover pieces that align with your values. [Link to new collection] #Sissel #SustainableSteps #ConsciousFashionRO #MadeWithPassion