Brand Tone

Empathetic, Supportive, Reassuring, Trustworthy, Professional, and Innovative

Brand Values

• •Patient Empowerment: Empowering patients to take control of their respiratory conditions through better medication management and understanding of their usage patterns.
• •Improved Health Outcomes: Driven by the goal of improving health outcomes for individuals with asthma and COPD by increasing medication adherence and reducing hospitalizations or attacks.
• •Innovation & Technology: Commitment to research, development, and leveraging technology to provide advanced respiratory care solutions.
• •Clinical Validation & Efficacy: Emphasizing the clinical evidence backing the Hailie solution's effectiveness.
• •Collaboration & Partnership: Actively seeking partnerships with healthcare providers, pharmaceutical companies, and other digital health platforms to expand its reach and integrate its technology.

Best Practices

• •Prioritize Patient Well-being: Always frame the benefits of Hailie® around improving the patient's quality of life, reducing symptoms, and empowering them to manage their condition effectively. Use empathetic and understanding language.
• •Balance Simplicity with Credibility: While the technology is advanced, explain its function and benefits in simple, accessible terms for patients. Simultaneously, reinforce trust by referencing clinical validation and FDA clearance where appropriate, especially for healthcare professional audiences.
• •Use Supportive & Encouraging Language: Position Hailie® as a helpful tool or "sidekick" rather than a demanding taskmaster. Words like "partner," "support," "guide," and "empower" can reinforce this.
• •Maintain Honesty and Transparency: Acknowledge that managing chronic conditions can be challenging. While highlighting benefits, avoid overstating claims. If addressing technical aspects or data, ensure clarity and accuracy.
• •Differentiate Audience Communication (Slightly): While the core values remain, the tone can be subtly adjusted. For direct-to-consumer copy, emphasize ease of use and lifestyle benefits. For healthcare professionals, lean more into data, clinical efficacy, and integration into care pathways. However, the underlying empathy and focus on patient outcomes should remain consistent.

Social Perception

Perceived as a valuable tool by clinicians and the healthcare system, and generally appreciated by patients for medication tracking and reminders, but with mixed reviews regarding app syncing issues and cost. Seen as a significant player in the respiratory eHealth market by investors and industry.

Copy Examples

• •Headline: Breathe Easier, Live Fuller. Hailie®: Your Partner in Asthma & COPD Management. Body: Take control of your respiratory health with Hailie®. Our smart inhaler sensor and app work together, providing gentle reminders and tracking your usage, so you can focus more on your life and less on your medication.
• •Headline: Never Miss a Dose, Never Miss a Moment. Body: The Hailie® app is like a friendly sidekick, reminding you when it's time for your medication. Stay on track with your treatment plan and enjoy the peace of mind that comes with consistent care.
• •Headline: Clinically Proven Support for Your Breathing. Body: Trusted by doctors and backed by research, the Hailie® solution helps improve medication adherence, leading to fewer symptoms and better days. Share your progress with your doctor for more personalized care.
• •Headline: Smart Technology, Simple to Use. Your Health in Your Hands. Body: The Hailie® sensor easily attaches to your existing inhaler, and the app provides clear insights into your medication patterns. Managing your asthma or COPD doesn't have to be complicated.
• •Headline: For You, and Those Who Care For You. Body: Hailie® offers visibility and support not just for users, but for parents and caregivers too. Ensure your loved ones are getting the consistent respiratory care they need.