Brand Tone

Artistic, experimental, and niche, with an intuitive, conceptual, playful, and unconventional approach that emphasizes feeling over understanding.

Brand Values

• •Artistic innovation
• •Experimentation
• •Promotion of niche artists
• •Diversifying art book publishing
• •Expanding the cultural scene
• •Physical and sensory experience of books

Best Practices

• •Embrace the Unconventional: Continue using playful and strange elements, like the "hahaha" email, to maintain a unique identity that stands out from traditional publishers.
• •Lead with a Sensory Experience: The copy should always emphasize the tactile and visual nature of the products. Use words that evoke texture, feeling, and physical sensation.
• •Champion the Artist: Every piece of copy should connect back to the artist and their unique vision. Frame the products as extensions of an individual's creative experimentation.
• •Maintain a Niche, Expert Tone: Speak to the audience as fellow art lovers who appreciate the technical and conceptual details of printmaking and design, without becoming overly academic or exclusionary.
• •Use Visuals That Reflect the Brand: All photography and social media content should match the experimental, and often grainy, aesthetic of the Risograph prints themselves, ensuring a cohesive online presence.

Social Perception

Perceived as a niche and respected entity within the independent art and graphic design community, known as a source for innovative and visually stimulating art books, and recognized for its unique contribution to the art scene.

Copy Examples

• •Beyond the screen. Tivoli translates the fluid energy of animation into still images that feel alive in your hands. A journey into 90s VHS aesthetics, printed with the unmistakable texture of Risograph. This isn't just a book; it's an experience. Feel it for yourself.
• •Look Back and Laugh. We publish art that surprises, confuses, and delights. Our books are for feeling, not just for reading. From our studio in Ljubljana, we team up with experimental artists to create printed matter that pushes boundaries. It’s art, it's weird, and it's for you.
• •Wear your art on your sleeve. And on your head. Our 'Everything Ends' hoodie and beanie are more than just merch—they're a mood. Designed for those who find the humor in the darkness. Limited run available now.
• •Don't just look. Feel. Our new collection of Risograph prints is here.
• •Art that doesn't play by the rules. Discover books, prints, and apparel from the edge of graphic design.