Brand Tone

Supportive & Encouraging, Trustworthy & Secure, Solution-Oriented & Practical, Enthusiastic & Passionate, Direct & Informative.

Brand Values

• •Passion for Well-being
• •Innovation & Quality
• •Customer Satisfaction
• •Accessibility & Convenience
• •Security & Trust

Best Practices

• •Prioritize "You" and "Your": Focus the language on the customer, their needs, their aspirations, and how the products benefit them directly.
• •Offer support proactively: Our French customer service is available 7 days a week to provide you with support throughout your purchase.
• •Consistently Reiterate Trust Signals: Weave in reminders of security, guarantees, and customer satisfaction commitments throughout the customer journey, not just on dedicated policy pages.
• •Use words such as "passionately selected" or "we are above all enthusiasts" when used sincerely.
• •Show solution-oriented & Practical approach to integrating fitness into daily life.

Social Perception

As a recently launched retailer, direct social perception is still forming. The products are generally perceived positively by users who seek to incorporate more movement into sedentary lifestyles, especially while working from home. Users appreciate the convenience and space-saving aspects.

Copy Examples

• •Transmit our passion daily by offering you innovative and original products to offer you the best every day.
• •Discover the most beautiful collections of jewelry, decorations and accessories on the market!
• •100% secure online orders via SSL encryption protocol.
• •100% Satisfied or Money Back Guarantee.
• •Our French customer service is available 7 days a week.