Brand Tone

Enthusiast-Focused & Technical, Innovative & Boundary-Pushing, Direct & Occasionally Informal, Community-Aware, Resilient/Determined

Brand Values

• •Performance
• •Innovation & Lightweight Design
• •Customization/Player Focus
• •Enthusiast Roots
• •Accessibility (Price-wise, sometimes)

Best Practices

• •Prioritize clear and concise language, avoiding overly technical jargon unless specifically addressing enthusiast audiences.
• •Acknowledge potential quality control concerns transparently, but focus on highlighting improvements and commitment to customer satisfaction.
• •Balance the enthusiast-focused tone with accessibility to attract a broader audience.
• •Use community feedback constructively to demonstrate responsiveness and commitment to improvement.
• •Showcase innovation and performance while addressing concerns in a professional and empathetic manner.

Social Perception

Innovative but Risky, For Enthusiasts/Tinkerers, Improving, but Still Wary, Associated with "Exploding Battery" Meme

Copy Examples

• •"Our latest mouse boasts an 8KHz polling rate and a PixArt sensor for unparalleled precision."
• •"We're pushing the boundaries of lightweight design with our new honeycomb shell – experience the difference!"
• •"We heard your feedback! Our latest firmware update addresses battery life concerns and optimizes performance."
• •"Join our affiliate program and earn rewards for sharing your passion for G-Wolves!"
• •"Experience the raw, unfiltered performance of our latest mouse - designed for competitive gamers."