Brand Tone

Nostalgic, Whimsical, Enthusiast-Focused, Appreciative, Playful, and Creative.

Brand Values

• •Nostalgia & Collectibility
• •Creativity & Imagination
• •Quality & Detail
• •Fun & Entertainment
• •Customer Connection

Best Practices

• •Embrace Nostalgia: Use language that evokes fond memories, simpler times, and the joy of classic hobbies.
• •Speak to the Hobbyist: Use terminology that resonates with model makers and miniaturists.
• •Highlight Creativity and Imagination: Emphasize the creative potential of the products.
• •Maintain a Playful and Enthusiastic Voice: Keep the tone light, engaging, and fun.
• •Align with Stage Nine's Broader Identity: Ensure the tone doesn't starkly contrast with Stage Nine's overall brand.

Social Perception

A Destination for Pop Culture & Nostalgia, Unique & Hard-to-Find Items, Fun & Engaging Shopping Experience.

Copy Examples

• •Headline: Return to Gwillan's Island: Miniature Kits for Maximum Imagination. Body: Remember the joy of building something with your own hands? Our Gwillan collection of miniature kits and accessories brings back that magic. Perfect for hobbyists and dreamers alike, craft your tiny world with details that delight. Start your Gwillan adventure today! Call to Action: Explore Gwillan Kits
• •Social Media Post: Fuel your passion for the miniature! miniature world comes to life. What will you create? #GwillanMiniatures #HobbyKits #ModelMaking #StageNineFun #CreateYourWorld Image: A beautifully assembled Gwillan kit or a flat lay of kit components.
• •Product Description Snippet (for a specific Gwillan kit): Every detail tells a story. Gwillan's [Product Name] kit isn't just a model; it's a doorway to another time and place. Precision-crafted pieces ensure a rewarding build, resulting in a charming display piece or the perfect addition to your diorama. Unleash your inner artisan!
• •Email Subject Line: Rediscover the Joy of Making with Gwillan Hobby Kits! Email Body Snippet: Hi [Customer Name], escape the everyday and dive into a world of creativity with our exclusive Gwillan collection. These aren't just toys; they're carefully curated kits designed to spark your imagination and bring intricate scenes to life. From quaint island laundromats to bustling miniature billboards, find your next passion project here.
• •Website Banner: Gwillan Collection: Crafting Tiny Worlds, Building Big Memories.