Brand Tone

Community-Focused & Inclusive, Supportive & Encouraging, Informative & Educational, Passionate & Appreciative, Professional yet Accessible

Brand Values

• •Community Enrichment
• •Artist Support
• •Accessibility
• •Education
• •Preservation & Promotion of Culture
• •Collaboration & Partnership
• •Advocacy for the Arts

Best Practices

• •Prioritize 'Community' and 'Local': Always weave in the local connection and how initiatives benefit Livingston County residents and artists.
• •Use Encouraging and Inclusive Language: Employ words like 'you,' 'your,' 'together,' 'everyone,' 'discover,' 'share,' 'celebrate' to make the audience feel welcome and part of the arts community. Avoid jargon that might alienate newcomers.
• •Highlight Impact and Value: Clearly communicate how the organization's work (and any support given to it) enriches lives, supports artists, and contributes to a vibrant cultural scene.
• •Maintain a Positive and Passionate Voice: Let the genuine enthusiasm for the arts shine through in all communications. Even when discussing challenges (like funding), frame it with hope and a call to collective action.
• •Be Clear, Direct, and Action-Oriented: For announcements, calls to action (apply, donate, attend), ensure the copy is easy to understand and clearly states what the reader should do next, providing straightforward links and deadlines.

Social Perception

Valued Community Resource, Supporter of Local Talent, Connector & Hub, Dedicated & Mission-Driven, Positive Engagement

Copy Examples

• •Spark your creativity! ✨ Join us this Saturday for our [Event Name] and experience the vibrant talent of Livingston County. Art is for everyone – come connect, create, and be inspired! #LivingstonArts #CommunityArt #SupportLocalArtists #[EventHashtag]
• •Calling all Livingston County artists! 📣 Our [Grant Name] applications are now OPEN. We believe in the power of art to enrich our community and are here to support your vision. Learn more and apply by [Date]: [Link] #GVCAgrants #ArtsFunding #ArtistOpportunity
• •Show us your masterpiece! 🎨 Livingston Arts invites local artists to submit their work for our upcoming exhibition, '[Exhibition Theme]'. Let's celebrate the diverse creativity of our region together. Deadline: [Date]. Details: [Link] #NYArtists #CallForArt #LivingstonCountyCreates
• •Become a pillar of the arts in our community! By joining Livingston Arts, you directly help us provide grants, education, and vibrant cultural events for everyone in Livingston County. Enrich lives, support artists – become a member today! [Link] #SupportTheArts #ArtForAll #CommunityImpact
• •Art builds bridges, tells our stories, and brightens our days. With your help through 'Keep the Arts Alive,' we can ensure Livingston Arts continues to champion local artists and bring inspiring cultural programs to our community. Every brushstroke, every note, every shared experience matters. Donate today and keep the arts flourishing in Livingston County: [Link] #KeepTheArtsAlive #GVCA #DonateForArt #CommunityCulture