Brand Tone

Helpful & Empowering, Creative & Enthusiastic, Community-Oriented, Approachable & Friendly, Sales-Driven but Value-Oriented

Brand Values

• •Creativity & Personalization
• •Support for Healthcare Professionals
• •Entrepreneurship & DIY Empowerment
• •Quality (implied)
• •Customer Connection/Community

Best Practices

• •Use enthusiastic language, relevant emojis (where appropriate for the platform), and don't be afraid to show the human side of the brand.
• •Maintain a helpful and empowering tone, especially when addressing other crafters and small business owners.
• •Emphasize the unique value, customization options, and the ability to create meaningful keepsakes.
• •Actively engage with the audience by asking questions, prompting comments, and responding to inquiries promptly.
• •Ensure all content aligns with the brand's core values, focusing on creativity, personalization, support for healthcare professionals, and community engagement.

Social Perception

Positive & Engaged (within their niche), Go-To for Custom Crafts & Scrubs, Supportive of Small Businesses/Crafters

Copy Examples

• •"Hey sis! Check out our new graduation bundles! 🎉 Perfect for creating lasting memories!"
• •"Tuesday Business Tip: Branding your gift bags can make a HUGE difference! ✨ #smallbusiness #crafting"
• •"We're your plug for scrubs and Custom Keepsakes! Get personalized apparel, drinkware, and more! 💖"
• •"Happy Birthday to our amazing team member! We appreciate your hard work and dedication! 🎂 #teamlove"
• •"Free editable templates for crafters! Download now and level up your designs! 🎁 #freebies #craftingcommunity"