Brand Tone

Authentic & Traditional, Passionate & Storytelling, Educational & Welcoming, Elegant & Quality-Focused

Brand Values

• •Heritage & Tradition
• •Authenticity
• •Quality & Excellence
• •Passion
• •Connection to the Land (Terroir)
• •Hospitality

Best Practices

• •Embrace Storytelling: Weave the rich history of the Gulino family (since 1793) and the narrative of preserving ancient grape varieties into all communications. Use phrases like "Chalices of History" to reinforce this.
• •Highlight Authenticity and Terroir: Consistently emphasize the Sicilian origins, the specific microclimates of Siracusa, Pachino, and Ispica, and the unique character these impart to the wines.
• •Use Evocative and Sensory Language: Describe the wines and the winery experience with rich, descriptive words that appeal to the senses (e.g., "sun-kissed vineyards," "enveloping aromas," "velvety texture," "aristocratic," "noble").
• •Maintain a Passionate yet Elegant Voice: Convey the family's dedication and love for winemaking, but maintain a sophisticated and respectful tone that reflects the quality and heritage of the wines.
• •Be Consistent Across All Platforms: Ensure that the language and core messages used on the website, social media, brochures, and in direct customer interactions all reflect the same authentic, traditional, and passionate brand identity.

Social Perception

Highly Regarded for Wine Quality and Experience, Authentic Family-Run Winery, Guardians of Sicilian Wine Heritage, Beautiful and Historic Location

Copy Examples

• •Gulino Winery: Uncorking Centuries of Sicilian Tradition. Body: Since 1793, our family has passionately crafted wines that tell the story of Sicily's rich terroir. Experience our 'Chalices of History' and taste the legacy.
• •Rediscover Albanello, an aristocratic Siracusan grape cherished by Gulino. Pretiosa offers an elegant bouquet of tropical fruit and citrus, a testament to our dedication to Sicily's unique biodiversity. A wine that is both a taste of history and a vibrant expression of our land.
• •A sweet breeze from the sea, the scent of ancient vines... this is the soul of Cantine Gulino. Join us for a tasting and immerse yourself in the authentic flavors and history of South-Eastern Sicily. Book your journey into our 'Chalices of History'.
• •More than just a winery, Cantine Gulino is a living legacy. Driven by a passion passed down through generations, Sebastiano Gulino continues to nurture rare indigenous grapes, bringing the authentic spirit of Siracusa to your glass.
• •Experience the heart of Sicilian winemaking. Tour our historic cellars, walk through sun-kissed vineyards, and savor wines born from tradition and passion. Reserve your Gulino Winery tasting today.