Brand Tone

Health-Conscious & Empowering

Brand Values

• •Health
• •Convenience
• •Empowerment
• •Education
• •Wellness

Best Practices

• •Maintain a consistent emphasis on health and wellness benefits.
• •Use empowering language that encourages positive food choices.
• •Clearly differentiate the brand from other similarly named food services.
• •Highlight convenience and time-saving aspects of the service.
• •Incorporate educational content related to nutrition and healthy living.

Social Perception

A convenient and trustworthy service that empowers customers to make healthy eating choices without guilt or stress.

Copy Examples

• •"Fuel your body with our delicious, guilt-free meal prep options!"
• •"Learn smarter, live healthier, and enjoy every bite with our expertly crafted meals."
• •"Your wellness journey starts here. Explore our healthy meal plans today!"
• •"Say goodbye to mealtime stress and hello to nutritious, convenient eating."
• •"Discover the power of healthy eating with our fresh, ready-to-eat meals."