Brand Tone

Professional & Authoritative, Innovative & Advanced, Quality-Focused & Performance-Driven, Customer-Centric, Visually Driven & Modern

Brand Values

• •Quality
• •Innovation
• •Protection
• •Customer Satisfaction & Support
• •Global Reach & Leadership
• •Aesthetic Enhancement

Best Practices

• •Use confident, authoritative language when describing product benefits.
• •Back these claims with information about warranties and rigorous testing.
• •Use visually appealing imagery and videos in all communications.
• •For Installers: Focus on ease of use (where applicable), product range, training opportunities, and the support GSWF provides to their businesses.
• •For End-Users: Focus on the benefits of protection, enhanced vehicle appearance, and the peace of mind that comes with a quality installation.

Social Perception

GSWF is perceived as a significant player in the PPF industry, particularly with its large product catalog and efforts to expand its global network. They aim to be a market disruptor, emphasizing a premium look and feel.

Copy Examples

• •Global Systems Window Films (GSWF) is a premier global window film manufacturer and distributor.
• •Committed to quality, innovation, and customer satisfaction.
• •Cutting-edge manufacturing processes and advanced technology.
• •Superior quality and durability with high-quality materials.
• •Best warranty and customer service.