Brand Tone

powerful, authentic, and aspirational

Brand Values

• •Innovation
• •Performance
• •Quality
• •Authenticity
• •Resilience & Commitment
• •Passion for Martial Arts

Best Practices

• •Embody the Fighter's Spirit: Use strong verbs and direct, impactful language that resonates with the dedication and intensity of combat sports athletes.
• •Highlight Performance and Innovation: Consistently emphasize how Venum products enhance athletic ability through advanced design and technology.
• •Maintain Authenticity: Speak the language of the combat sports community, referencing the culture and values that are important to them.
• •Visually Align: Ensure that the visual elements accompanying the copy (imagery, videos) reinforce the powerful, aspirational, and authentic tone. The snake logo itself conveys sharpness and strength.
• •Show, Don't Just Tell: Use testimonials from sponsored athletes and showcase products in action to demonstrate their quality and performance, rather than just stating it.

Social Perception

Venum is generally perceived as a leading and iconic brand in the combat sports market, particularly within MMA. The UFC partnership significantly boosts this perception, lending credibility and high visibility. Athletes and enthusiasts often associate Venum with high-quality, durable, and stylish gear.

Copy Examples

• •Unleash Your Power. Venum - Engineered for the Elite.
• •Beyond Limits. Beyond Expectation. This is Venum.
• •Forge Your Legacy. Train in Venum.
• •The Octagon Demands Excellence. We Deliver It. Venum - Official Outfitting Partner of the UFC.
• •Feel the Difference. Fight with Venum.