Brand Tone

Professional & Competent, Trustworthy & Secure, Community-Oriented & Human, Quality-Driven, Forward-Looking

Brand Values

• •Quality
• •Safety/Security (Trygghet)
• •Competence
• •Reliability
• •Sustainability
• •Customer Satisfaction
• •Employee Well-being

Best Practices

• •Develop a Brand Voice Guide: Create an internal document that clearly defines the brand's tone, values, personality, key messaging points, preferred terminology, and "words to avoid." This guide should be accessible to everyone involved in creating content. For Grimm, this would include emphasizing "quality," "safety," "competence," and "sustainability."
• •Prioritize Clarity and Professionalism: Given Grimm's industry and B2B focus, all copy should be clear, concise, and free of jargon where possible (or explained when necessary). Maintain a professional demeanor that reflects expertise and reliability, even when being approachable.
• •Show, Don't Just Tell: Instead of merely stating "we are experienced," showcase it through case studies, project details, years in business, and client testimonials (if applicable). For "sustainability," detail the practices and certifications. This adds credibility to the stated values.
• •Balance Expertise with Accessibility: While it's important to convey technical competence, ensure the language is accessible to a broader audience, including potential employees, community members, and clients who may not be construction experts. Avoid overly technical language in general communications.
• •Be Authentic and Human, Especially on Social Media: While maintaining professionalism, allow the human side of the company to shine through, particularly on platforms like Facebook and Instagram. Share stories about employees, apprentices, community involvement, and company culture. This builds trust and relatability, aligning with their value of employee well-being and community focus. Ensure this human touch still feels genuine and aligned with the overarching professional image.

Social Perception

As a Respected Contractor, As an Employer, As a Local Contributor, As Environmentally Conscious

Copy Examples

• •Building Your Future, Sustainably. Grimm Entreprenør: Quality Homes, Enduring Craftsmanship.
• •Meet the skilled hands and bright minds behind every Grimm project. We're more than a construction company; we're a team dedicated to excellence and building a better community, together. #GrimmTeam #Fagfolk #ByggMedStolthet
• •For over [Number] years, Grimm Entreprenør AS has been a cornerstone of Norwegian construction. Our commitment to unwavering quality, proven expertise, and the safety of our people and projects defines us. We are your trusted partner from foundation to finish.
• •Grimm Entreprenør: Constructing a Greener Tomorrow. Responsibly. Reliably.
• •Grimm Entreprenør AS offers comprehensive, turnkey solutions for public infrastructure, backed by a legacy of successful projects and a steadfast commitment to quality, budget adherence, and on-time delivery. We understand the importance of creating spaces that serve the community effectively and sustainably for generations to come.