Brand Tone

Professional & Quality-Oriented, Elegant & Luxurious, Romantic & Sentimental, Approachable & Caring, Proudly Ecuadorian

Brand Values

• •Quality
• •Longevity/Permanence
• •Ecuadorian Origin/Craftsmanship
• •Customer Satisfaction
• •Beauty & Aesthetics
• •Innovation
• •Social & Environmental Responsibility
• •Wide Selection

Best Practices

• •Anchor to Core Values: Always ensure copy reflects the primary values of Quality, Longevity, Ecuadorian Heritage, and Elegance. Whether it's a short social media caption or a detailed product description, these themes should resonate.
• •Balance Professionalism with Emotion: For B2B, lean into quality, reliability, and the business benefits of preserved roses. For B2C, amplify the emotional connection – romance, lasting memories, and the beauty of an enduring gift.
• •Emphasize the "Ecuadorian Difference": Consistently mention the origin as a hallmark of superior quality. This differentiates Snaproses and adds to its premium appeal.
• •Visual-Verbal Harmony: Ensure the language used matches the sophistication and beauty of the product photography, especially on platforms like Instagram. Use descriptive, evocative language that complements the visual allure.
• •Maintain Clarity on Longevity & Care: Clearly and consistently communicate the long-lasting nature ("lasts a year," "lasts for years") and low-maintenance benefits of preserved roses. This is a key differentiator and value proposition.

Social Perception

Positive among Direct Customers, Wholesale Focus Respected, General Public Awareness Likely Growing, Perceived as Premium

Copy Examples

• •Headline (Luxury/Romantic): Ecuador's Eternal Blooms. A Year of Beauty, A Lifetime of Love. Discover Snaproses Preserved Roses. Body: Handpicked from the highlands of Ecuador and meticulously preserved, each Snaprose is a testament to enduring affection. Gift a touch of forever.
• •Instagram Post (Visual/Elegant): (Image: Stunning close-up of a vibrant preserved rose arrangement) Caption: Capturing Ecuador's heart, one timeless rose at a time. ✨ Our preserved beauties last for years, bringing lasting elegance to your space. Which color speaks to you? #Snaproses #EternalRoses #PreservedFlowers #EcuadorianRoses #LuxuryDecor #LastingBeauty
• •Wholesale Email Subject (Professional/Quality): Premium Preserved Ecuadorian Roses: Unmatched Quality & Longevity for Your Business. Body Snippet: Partner with Snaproses and offer your clients the pinnacle of preserved floral artistry. Direct from Ecuador, our roses guarantee vibrant color, lasting beauty, and the quality your brand deserves. Explore our extensive wholesale catalog today.
• •Facebook Ad (Approachable/Sentimental): Tired of flowers that fade too soon? Embrace the lasting charm of Snaproses! 🇪🇨 Our real Ecuadorian roses stay beautiful for over a year, no water needed. Perfect for gifting, celebrating, or simply brightening your everyday. Send a gift that truly endures.
• •Product Description Snippet (Informative/Quality): Each Snaprose is a genuine Ecuadorian rose, chosen for its perfect form and vibrant hue. Our innovative preservation process ensures its natural beauty and soft texture are maintained for years, offering an eco-conscious alternative to fresh-cut flowers without compromising on luxury.