Brand Tone

Confident and Bold, Colloquial and Relatable, Reassuring (post-recall), Customer-centric and Supportive

Brand Values

• •Efficacy and Performance
• •Natural Solutions
• •Customer Satisfaction & Trust
• •Masculine Confidence
• •Transparency (aspired)
• •Straightforwardness

Best Practices

• •Embrace Confident Honesty: Acknowledge the sensitive nature of the product but be direct and confident in its benefits. Avoid overly clinical or euphemistic language. Authenticity, especially after the recall, is key.
• •Prioritize "Natural" and "Safe" Messaging: Consistently highlight the natural ingredient base and any quality/safety certifications. This helps rebuild and maintain trust. While the recall is terminated, transparency about quality is vital.
• •Use Relatable, Benefit-Driven Language: Focus on how the product improves the customer's life – more energy, confidence, better performance. Speak to their aspirations and concerns in a down-to-earth way.
• •Maintain a Strong Customer-Centric Voice: Emphasize the satisfaction guarantee, responsive customer service, and discreet delivery. Make the customer feel understood and supported.
• •Inject (Appropriate) Humor and Personality: The brand already uses a slightly edgy, humorous tone ("Wifelong Guarantee"). Maintain this to stay memorable and connect with the target audience, but ensure it doesn't undermine the seriousness of product quality and efficacy. Ensure humor aligns with building confidence, not making light of genuine concerns.

Social Perception

Positive User Experiences, Lingering Skepticism/Awareness of Past Issues, Building Trust, Direct Appeal, Mixed Category Perception

Copy Examples

• •Headline: Reclaim Your Prime. Naturally. Body: Feeling a step behind? Green Lumber’s 100% natural blend is designed to fuel your body, sharpen your mind, and put that confident spring back in your step. No prescriptions, no synthetics – just pure, plant-based power to help you show up for every moment. Ready to feel like *you* again?
• •Headline: More Than Just a Boost. It's a Baseline Shift. Body: Forget temporary fixes. Green Lumber works with your body’s natural systems to enhance energy, drive, and performance that lasts. Our customers don't just talk about a good day; they talk about better days, consistently. Experience the Green Lumber difference.
• •Headline: Skeptical? We Get It. That’s Why We Guarantee It. Body: In a world of wild claims, we stand by our results. Green Lumber is made with researched herbs, manufactured under strict quality controls, and backed by our "Wifelong" Satisfaction Guarantee. Try it, feel the difference, or it’s on us. What have you got to lose?
• •Social Media Post (Image: Confident older man hiking/active): Caption: Age is a number, energy is a choice. Green Lumber delivers natural fuel for men who aren’t slowing down. What adventures are you fueling? #GreenLumber #NaturalFuel #MensHealth #StayActive #ConfidenceBoost
• •Short Video Ad Script (TikTok/Instagram Reels - upbeat, quick cuts): (Scene 1: Man looking tired/stressed) Narrator (energetic): "Life demanding more?" (Scene 2: Man taking Green Lumber, then smiling, looking energized) Narrator: "Green Lumber’s natural power is here to help you meet it!" (Scene 3: Quick flashes of ingredients, positive review snippets) Narrator: "Packed with potent herbs. Thousands of guys agree." (Scene 4: Logo and call to action) Narrator: "Get your Green Lumber. Get Back in The Game! Link in bio!"