Brand Tone

Trustworthy & Authentic, Informative & Health-Conscious, Quality-Focused, Customer-Oriented & Friendly, Traditional & Experienced

Brand Values

• •Quality
• •Authenticity/Purity
• •Tradition & Heritage
• •Customer Satisfaction
• •Health & Wellness
• •Local Sourcing & Community

Best Practices

• •Prioritize Authenticity and Origin: Always highlight "100% Wisconsin-grown," "authentic American Ginseng," and the Marathon County origin. This reinforces trust and distinguishes the brand.
• •Emphasize Quality and Purity: Use terms like "premium," "highest quality," "carefully selected," and "pure." Detail the commitment to not using imported ginseng.
• •Educate on Benefits with a Trustworthy Voice: Share information about ginseng's wellness advantages in an informative, straightforward manner, referencing tradition or studies where appropriate without overstating claims.
• •Maintain a Customer-Centric and Approachable Style: Write as if speaking to a valued community member. Use phrases that convey care, experience, and a commitment to a positive customer journey.
• •Reinforce Heritage and Experience: Subtly weave in the company's long history (since 1996) and deep experience with ginseng to build credibility and underscore reliability.

Social Perception

Perceived as a specialized supplier of high-quality Wisconsin Ginseng, Trusted for product purity, Product experience can be polarizing due to taste, Valued for health benefits, Seen as established and experienced

Copy Examples

• •Pure Wisconsin Power: Experience Real American Ginseng. Since 1996, Green Gold Ginseng has delivered the highest quality, 100% Wisconsin-grown American ginseng. Feel the natural difference that authentic, locally sourced tradition brings to your wellness.
• •Your Trusted Source for Authentic American Ginseng. Tired of uncertainty? At Green Gold Ginseng, we guarantee quality. For over 25 years, our family has cultivated and provided genuine Wisconsin ginseng, direct from our farms to your home. Taste the purity, feel the vitality.
• •Nature’s Boost, Wisconsin’s Best. Green Gold Ginseng: Unearth the natural benefits of premium American ginseng. Carefully selected and hand-packed in Marathon County, our roots, teas, and powders are crafted for your well-being.
• •More Than a Root, It's a Legacy of Wellness. Discover the "green gold" of Wisconsin with Green Gold Ginseng. Our commitment to quality and authentic American ginseng means you receive a product rooted in tradition and aimed at enhancing your life, naturally.
• •Feel the Green Gold Difference: Quality You Can Trust. From our local Wisconsin farms to you – Green Gold Ginseng offers an unrivaled selection of American ginseng products. Experience the sincere service and premium quality that has made us a trusted name for decades.