Brand Tone

Friendly, approachable, passionate, sincere, and trustworthy.

Brand Values

• •Sustainability
• •Quality and Originality
• •Transparency
• •Customer Appreciation

Best Practices

• •Maintain a Personal and Friendly Tone: Always use a welcoming and approachable voice. Address the customer directly and use personal pronouns like "you" and "we."
• •Highlight the "Why" Behind the "What": Don't just sell products; sell the mission. Always connect the products back to the core value of sustainability and making a positive impact.
• •Be Transparent and Specific: When talking about products, provide clear information about the materials used and the sustainable benefits. This builds credibility and trust.
• •Use Positive and Inspiring Language: Encourage customers to be part of the solution. Frame the choice for sustainable products as a positive and empowering action.
• •Keep it Simple and Clear: Avoid jargon. The message of sustainability should be accessible to everyone. The copy should be easy to understand and engaging.

Social Perception

Green Betty is perceived as a reliable and conscientious brand that genuinely cares about the planet, serving as a go-to source for unique and sustainable corporate gifts. It is seen as a small, dedicated team making a positive impact.

Copy Examples

• •Give a Gift That Matters. Discover our collection of sustainable corporate gifts and show your appreciation for your clients and the planet.
• •Looking for a way to say 'thank you' that aligns with your company's values? Our eco-friendly gifts are thoughtfully designed to make a lasting impression, not a lasting footprint. 💚 #SustainableGifts #GreenBetty #EcoFriendly
• •Jot down your best ideas in a notebook that’s as innovative as you are. Made from 100% recycled paper, our stylish notebook is proof that you don't have to choose between sustainability and style. Perfect for the eco-conscious professional.
• •Make Your Next Corporate Gift a Green One! 🌿
• •Tired of the same old corporate gifts? Stand out with Green Betty! We offer a unique selection of sustainable and customizable gifts that your clients and colleagues will love. Click to explore our collection and make a greener choice today!