Brand Tone

Sophisticated & Trendy, Friendly & Approachable, Helpful & Service-Oriented, Aspirational yet Attainable

Brand Values

• •Quality & Curation
• •Personalized Service
• •Community Focus
• •Passion for Fashion
• •Empowering Women through Style

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., sophisticated yet friendly, helpful, enthusiastic) with examples of "do's and don'ts" for all team members who create content.
• •Know Your Audience: Consistently speak the language of your target customer – a woman who appreciates quality, style, and personalized service. Understand her aspirations and lifestyle.
• •Be Authentic & Human: Let the passion for fashion and the friendly, community-oriented nature of the business shine through. Use "we" and address customers directly. Share behind-the-scenes glimpses or stylist picks to add personality.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the imagery used across all platforms. The sophisticated, trendy, yet approachable visuals on Instagram align well with this.
• •Review and Refine: Regularly review your copy across all channels (website, social media, emails) to ensure it aligns with the defined brand tone and values. Solicit feedback and adapt as needed.

Social Perception

Trusted Local Boutique, Fashion-Forward, Helpful and Knowledgeable Staff, Established and Reputable, Community Fixture

Copy Examples

• •Instagram Post (New Arrival - Dress): "Hello, sunshine! ☀️ This just-in floral midi is breathing fresh air into our week. Perfect for those garden parties or simply when you want to feel fabulous. Lightweight, flowy, and oh-so-chic. Tap to shop or visit us in Scarsdale, Rye, & Chappaqua for a personal styling session! #GreatStuffNY #NewCollection #FloralDress #SpringStyle #BoutiqueFashion"
• •Facebook Ad (General Brand Awareness): "Discover your next favorite outfit at Great Stuff NY! For over 40 years, we've been curating unique, stylish collections for the contemporary woman. From everyday essentials to standout pieces, find your signature style with us. Friendly service and fashion expertise guaranteed. ✨ Visit our website or pop into our boutiques in Scarsdale, Rye, or Chappaqua! [Link to website] #ShopLocalNY #WomensFashion #DesignerBoutique #GreatStuffStyle"
• •Email Newsletter Subject Line (Sale): "✨ A Little Sparkle For Your Inbox: Our Seasonal Style Event Starts Now! ✨" (Body Teaser): "Don't miss out on handpicked favorites and those special pieces you've been eyeing. Great Stuff NY brings you curated style, now with an extra treat..."
• •Website Homepage Banner: "Great Stuff NY: Curated Fashion, Personalized Style. Discover unique finds and timeless pieces from top designers. Your destination for a fabulous wardrobe since 1980."
• •Instagram Story (Interactive Poll): "Weekend vibes loading... Which look are you channeling? 🤔 [Poll: Casual Chic vs. Dressed to Impress] DM us for style tips on either! #OOTDInspo #GreatStuffNY #FashionPoll"