Brand Tone

Mystical, Spiritual, Empowering, Confident, Humorous, Sassy, Authentic, Down-to-Earth, Community-Focused

Brand Values

• •Authenticity
• •Creativity
• •Community
• •Empowerment
• •Individuality & Self-Expression
• •Respect for Nature and Energy
• •Quality & Comfort
• •Canadian Sourced/Made

Best Practices

• •Embrace the Mystical Lexicon: Consistently use words and phrases that evoke the celestial, Wiccan, and energetic themes (e.g., cosmic, sacred, align, energy, magic, moon, stars, coven). This reinforces the brand's unique niche.
• •Balance Empowerment with Authenticity: While messages should be uplifting and confidence-boosting, maintain a genuine, down-to-earth voice, much like the owner's TikTok presence. Avoid overly corporate or generic motivational speak.
• •Inject Humor Thoughtfully: When using humor or sass, ensure it aligns with the overarching mystical and empowering identity and doesn’t feel out of place. The Comedy Collection can have its distinct voice, but overall brand communications should blend it subtly.
• •Foster a Sense of Belonging: Regularly use inclusive language that speaks to a tribe, community, or coven. Ask questions and encourage interaction to make followers feel part of something special.
• •Visually Align with the Verbal: Ensure all imagery, graphics, and colors used in marketing materials consistently reflect the mystical, celestial, and sometimes nature-inspired themes mentioned in the copy. The visual and verbal identity should be harmonious.

Social Perception

Customers likely perceive Gravity 7 Apparel as a unique brand that caters to a niche interest in mysticism, spirituality, and self-expression. The blend of empowering messages with humor resonates with their audience. The owner’s active presence on TikTok fosters a personal connection and a sense of supporting a small, Canadian business. The brand provides apparel that is not just clothing but a form of wearable expression and a daily reminder of the magic within. The connection with spiritual boutiques and a self-care journal solidifies its image as a brand that cares about well-being and personal growth.

Copy Examples

• •Align your style with the cosmos. Our new Moon Phase Mystic Leggings are more than just comfort; they're an invitation to wear your energy and walk your own sacred path. Crafted for cosmic souls. ✨ #Gravity7Apparel #WearYourMagic #CelestialStyle
• •Life’s too short to be serious all the time. Our latest tee says what everyone’s thinking (with a little cosmic flair, of course). Embrace the chaos, laugh out loud, and do it in style. 😉 #Gravity7Apparel #SassySoul #HumorHeals #MadeInCanada
• •Rise up, dreamer. This isn't just a sweatshirt; it's your daily armor. Infused with intention to empower your spirit and remind you of the incredible magic you hold within. Be bold. Be you. Unapologetically. 💫 #Gravity7 #EmpoweredByDesign #CosmicConfidence
• •You’re not just a customer; you’re part of our coven. A circle of modern mystics, dreamers, and soulful seekers. Join the Gravity 7 Apparel movement and let’s celebrate self-expression and spiritual alignment, together. Welcome to the tribe. 🌙 #Gravity7Tribe #CosmicCommunity #ModernMystic
• •From our Canadian soul to yours. 🍁 Each Gravity 7 piece is crafted with love, using quality materials sourced right here at home, and pressed with intention by our founder. Feel the difference. Wear your energy. #Gravity7Apparel #CanadianMade #QualityComfort #ShopLocalCanada