Brand Tone

Professional, Expert, Reliable, Customer-Oriented, Proud, Approachable

Brand Values

• •Quality
• •Reliability
• •Expertise
• •Customer Focus/Service
• •Tradition and Heritage
• •Partnership
• •Comprehensive Range

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of Grauba's tone (Professional, Expert, Reliable, Customer-Oriented, Proud, Approachable) with examples of "do's and don'ts" for writing. This ensures everyone creating content is aligned.
• •Prioritize Clarity and Expertise: All copy should be clear, concise, and demonstrate a deep understanding of building materials and customer needs. Avoid overly casual slang or jargon that professionals might not appreciate, but explain technical terms where necessary for a broader audience.
• •Emphasize Solutions and Benefits: Frame copy around how Grauba's products and services help customers achieve their project goals successfully, highlighting reliability, quality, and the value of expert advice.
• •Maintain Professionalism Across All Channels: While the level of formality might slightly vary (e.g., Instagram can be a bit more visually engaging), the underlying professionalism, expertise, and trustworthiness should remain consistent from the website to social media to direct communications.
• •Showcase, Don't Just Tell: Instead of simply stating "we are reliable," use copy to highlight examples: "For over 60 years, builders have trusted Grauba for on-time delivery and materials that meet the highest standards." Use testimonials (if available and appropriate) and case studies to reinforce claims.

Social Perception

Grauba is likely perceived as a stable, established, and reputable supplier of building materials in Switzerland. Customers (both professional contractors and private builders) probably see them as a reliable source for quality materials and expert advice. Their long presence in the market would contribute to a perception of trustworthiness and dependability. The professional presentation on their website and social media reinforces their image as a serious and competent business. They are likely seen as a key player in the regional construction industry, contributing to local projects and employment.

Copy Examples

• •Headline (Website/Ad): "Building on 60 Years of Trust. Your Project, Our Expertise. Grauba."
• •Social Media Post (Instagram - accompanying a project image): "From foundation to finish, quality materials make all the difference. We're proud to partner with [Contractor Name] on this stunning [Project Type], supplying [Specific Material Category]. Building Switzerland's future, together. #Grauba #SwissConstruction #BuildingMaterials #QualityBuilds"
• •Service Description (Website): "At Grauba, expert advice is built into our service. Our seasoned specialists are ready to guide you through our comprehensive range, ensuring you find the perfect, high-quality materials for your specific needs. Rely on Grauba for solutions that last."
• •LinkedIn Company Update: "Grauba is committed to fostering innovation while honoring our heritage. We continually invest in our team's expertise and expand our sustainable product lines to better serve the evolving needs of the Swiss construction industry. #GraubaSwitzerland #BuildingInnovation #ConstructionLeadership"
• •Email Subject Line (for professionals): "Your Next Project Starts with Grauba: Uncompromising Quality & Reliable Supply."